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Tax season – the most nail-biting time of the year – is upon us. With nationwide unemployment below 7% and trending lower, filing volumes are expected to increase to 150 million individual tax returns this year. To match the effort individuals and businesses spend each year doing their taxes and complying with tax laws, it would take more than 3 million full-time workers.
Following the holiday season, many people invite positive change into their lives as they resolve to kick off the New Year with a fresh start. And they willing to pay for it, ringing up $5.6 billion in resolutions. New Year’s rings out with opportunities for marketers as well, as they empower people work to make their dreams a reality – or at least drop a few pounds in the process.