Shelley Ellis

  • Accomplishing a 45% Conversion Rate on a New AdWords Account

    Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire account, and managing it within 30 days of launch ...

    Shelley Ellis/ The SEM Postin Paid Search SEO Google- 9 readers -
  • The Evolution of Google AdWords Agency Reps

    My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I was way past the capabilities and understanding of the Google help team at that time.

    Shelley Ellis/ The SEM Postin Paid Search Google- 27 readers -