Sherice Jacob

  • Why Segmentation is Vital to Your Marketing Success

    When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 11 readers -
  • The Crazy Egg Guide to Landing Page Optimization

    When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing. Here at Crazy Egg, we believe it’s past time to give these hard-working ...

    Sherice Jacob/ The Daily Egg- 24 readers -
  • Why Your Team Needs a Growth Manager

    Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at h ...

    Sherice Jacob/ KISSmetrics Marketing Blogin Paid Search- 15 readers -
  • The Importance of Pairing Analytics with Engagement

    When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately convert ...

    Sherice Jacob/ KISSmetrics Marketing Blog- 27 readers -
  • Getting Started with Behavioral Email Marketing

    When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing strategy.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 8 readers -
  • Getting Started with Analytics Attribution

    As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense of the path your customer took to get to you, but also help you optimize that path.

    Sherice Jacob/ KISSmetrics Marketing Blog- 18 readers -