Sherice Jacob

  • How Voice Apps will Change E-Commerce Forever

    Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google.

    Sherice Jacob/ KISSmetrics Marketing Blog- 12 readers -
  • 5 Signs it’s Time for an Email Marketing Makeover

    These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of the world.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 6 readers -
  • Why Segmentation is Vital to Your Marketing Success

    When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 11 readers -
  • The Crazy Egg Guide to Landing Page Optimization

    When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing. Here at Crazy Egg, we believe it’s past time to give these hard-working ...

    Sherice Jacob/ The Daily Egg- 26 readers -
  • Why Your Team Needs a Growth Manager

    Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at h ...

    Sherice Jacob/ KISSmetrics Marketing Blogin Paid Search- 15 readers -
  • The Importance of Pairing Analytics with Engagement

    When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately convert ...

    Sherice Jacob/ KISSmetrics Marketing Blog- 27 readers -
  • Getting Started with Analytics Attribution

    As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense of the path your customer took to get to you, but also help you optimize that path.

    Sherice Jacob/ KISSmetrics Marketing Blog- 18 readers -