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With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed the way we watch our favorite shows. It has also become a prime force in our daily lives — integrating into everything from mobile devices to our language and culture.
As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense of the path your customer took to get to you, but also help you optimize that path.
Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm. Back then, it was easy to work within a self-contained departmental bubble – brainstorming, collaborating and ultimately crafting something you thought the customer would enjoy based on what your department had gathered about them.
When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was sending out over 10 billion emails a month. That’s a lot of communication. And there’s no one better suited to wrangle that communication than MailChimp data scientist and author, John Foreman.
When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly “what customers want” that’s supposed to make them beat a path to our doors. Except it rarely works out that way – and customer service suffers as a result of it. But now, a new trend is catching on that could change all of that.
The name Alex Karp may not mean much to you now — but it’s about to. That’s because Alex is the brains behind Palantir, the closest thing to a “killer app” the U.S. government has — a system which allows one to discern meaningful context and insights from a swamp of seemingly meaningless data. With scraps of what appear to be unrelated information, Palantir can craft intuitive ...
For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true conversion optimization tool – and that in itself could be killing your conversion rate. So what should you know about improving your site search and how do you put these tips into practice? Let’s take a closer look.
It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took a look at the most lucrative and engaging channels of the past year to determine which ones could give you the best results in 2017.
When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you needed – and by extension, everything else you might want to know about the topic – direct in the search engine results pages.
2016 has been an exciting year full of unexpected booms and busts in the marketing and technology world, making us look toward 2017 with eager anticipation. So what predictions came true and which ones started with a bang, but ultimately fizzled out? Let’s take a closer look: 1. Blended Marketing Continued to Dominate in 2016 To the surprise of no one who monitors these kinds o ...
Analytics. Data science. Words and phrases like these tend to conjure up imagery of guys in thick glasses poring over stacks of spreadsheets with the smell of stale coffee permeating the office. But today’s data and analytics teams couldn’t be farther from the caricatures that we make of them. And the truth is, when you discover just what’s possible, it can be hard not to be ex ...
Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them. From a consumer standpoint however, all of this change can lead to uncertainty and confusion.
If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on your product or service. But too often, we put too much emphasis on the description itself while blissfully ignoring the other aspects of a product’s presentation. According to a recent study from SurveyMonkey available through Salsify, fully 94% of c ...
If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes, split testing – that incredible flip-switching, conversion-boosting, audience-wooing strategy that boasts major lifts – but seldom delivers on its promises – could be the very issue that’s causing even the best-planned campaign to fall on its face.
As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade show where lodging was scarce. The original design for AirBed and Breakfast provided temporary living quarters, breakfast ...
When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that can be created? Once it is created, can it be maintained or built upon – especially in the face of fierce competition? Let’s take a closer look ...
We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding of data quality, many people still don’t quite grasp what exactly is meant by “quality”. For example, is there a way to measure that quality, and if so, how do you do it? In this article, we’ll be looking to answer those questions and much more.
For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper relevance. The more relevant a brand is in a customer’s life, the more they’ll begin to look for ways to integrate it into their lifestyle. Of course, many point to segmentation as the easiest and fastest way to achieve that kind of relevance.
Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by not only relying on it to make sound decisions when opportunities present themselves, but making it the absolute core of every impactful business decision. And their analysis isn’t limited to one type of data.
When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and click-through rates. According to joint research by IBM and eConsultancy, fully 90% of marketers agree that personalized, relevant communications with their customers is crucial to their success.