Sherice Jacob

  • Getting Started with Behavioral Email Marketing

    When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing strategy.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 7 readers -
  • Getting Started with Analytics Attribution

    As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense of the path your customer took to get to you, but also help you optimize that path.

    Sherice Jacob/ KISSmetrics Marketing Blog- 18 readers -
  • 4 Ways Disruptive Marketing is Winning Over Customers

    Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them. From a consumer standpoint however, all of this change can lead to uncertainty and confusion.

    Sherice Jacob/ KISSmetrics Marketing Blog- 12 readers -
  • How to Increase Conversion Rates with Better Product Content

    If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on your product or service. But too often, we put too much emphasis on the description itself while blissfully ignoring the other aspects of a product’s presentation. According to a recent study from SurveyMonkey available through Salsify, fully 94% of c ...

    Sherice Jacob/ KISSmetrics Marketing Blog- 1 readers -
  • Why Split Testing is Killing Your Conversion Rate

    If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes, split testing – that incredible flip-switching, conversion-boosting, audience-wooing strategy that boasts major lifts – but seldom delivers on its promises – could be the very issue that’s causing even the best-planned campaign to fall on its face.

    Sherice Jacob/ KISSmetrics Marketing Blog- 11 readers -
  • How Airbnb Uses Data Science to Improve Their Product and Marketing

    As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade show where lodging was scarce. The original design for AirBed and Breakfast provided temporary living quarters, breakfast ...

    Sherice Jacob/ KISSmetrics Marketing Blogin How To's- 21 readers -
  • How to Create Value in Competitive B2B Markets

    When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that can be created? Once it is created, can it be maintained or built upon – especially in the face of fierce competition? Let’s take a closer look ...

    Sherice Jacob/ KISSmetrics Marketing Blogin How To's- 12 readers -