Sherice Jacob

  • The Importance of Pairing Analytics with Engagement

    When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately convert ...

    Sherice Jacob/ KISSmetrics Marketing Blog- 22 readers -
  • Getting Started with Behavioral Email Marketing

    When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing strategy.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 8 readers -
  • Getting Started with Analytics Attribution

    As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense of the path your customer took to get to you, but also help you optimize that path.

    Sherice Jacob/ KISSmetrics Marketing Blog- 18 readers -