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Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird. It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. This is, in part, because you have access to thousands of pieces of information about your customers. You probably know who they are down to the tiniest details of their lives.
Quality content may mean different things to different people. In real life, there’s no hard definition. In one instance, readers may find short, focused content that answers one specific question very well valuable. In another, a long, detailed post presenting a well-reasoned point of view might be exactly what they are looking for.
Fair warning: You may think I’ve lost my mind after reading this, but science backs me up. Almost every person reading this works too hard. We are connected 24/7. We work during our commutes, at the dinner table, before breakfast and after dinner. And we may be spending more time to get less done. If you feel like you’re spinning your wheels, it may be time to step back and reassess.