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When I posed the question “Do You Want to Consolidate Multiple Websites?”, I didn’t expect such clear lines to be drawn between people who strongly believe in maintaining separate niche sites and those who themselves are dealing with whether or not to combine WordPress blogs into one main site. While everyone wasn’t in total agreement, most everyone agreed that there can be ...
(c) Can Stock Photo Building an eCommerce website or simply adding an online shopping cart to an existing site can seem like an overwhelming task. There are so many options available including: selling on popular online marketplaces (like eBay, Etsy or Amazon’s Handmade Marketplace), adding WordPress plugins to an existing site, using services such as PayPal, or creating an ...
Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts? These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken lightly.
SEO (search engine optimization) is one of the most talked about topics that bloggers hear about. Whether we want to understand it or not, bloggers need to be aware of the basics of SEO. If we choose to ignore it, we’ll either miss the opportunity to get free organic search traffic or (even worse) risk being de-indexed by Google completely.
We’re less than a week away from Google’s April 21st date to have our sites mobile-friendly. Hopefully, by now, your site already passes Google’s test, you’re implementing a plan to meet the deadline, or you have come to the conclusion that you’ll be okay if your website is not returned in the SERPs (search engine result pages) that are performed from mobile devices.
Last week, in my post Are You Ready for the Google Mobile Friendly Algorithm?, I shared resources about Google’s announcement that on April 21st, they plan on including mobile responsiveness as a ranking signal. This week, let’s take a closer look at what Google is really trying to achieve here and that is to focus on UX (user experience).
Chances are, you’ve already heard that Google has announced a new algorithm update that will include “mobile friendliness” as a ranking factor. The expected “date” for this algorithm will be April 21, 2015. So what does that mean to you and me? Is the solution to use a responsive WordPress theme? Will a WordPress plugin meet your needs? If you don’t make your site friendly f ...
Wouldn’t it be nice if we could just write content for our blogs and websites and not worry about SEO? Is SEO even important in 2015? What if you don’t do anything special about optimizing your content for the search engines? What if you just write? Sure, your content may or may not show up in the SERPs (Search Engine Result Pages) but if you totally ignore meta-tags, descriptions and altern.
I can’t think of a better way to kick off my 2015 #FridayFinds series than to take a close look at an in-depth study of the drivers behind Twitter, the most shared content marketing articles of 2014 and some highly recommended social media marketing tips and tools. I’m sure you’ll find many of these resources valuable in the year ahead.
SEO is one of my favorite topics to cover here in my #FridayFinds series. In the past, I’ve talked about how the Google Panda 4.1 update rewards quality content, how to optimize your sites for SEO, the differences between manual web spam actions and algorithm changes and the importance of Google semantic search to website owners. (Thanks to Jeannette Paladino for authoring that article..
When I first started blogging, (back in 2010), I struggled to get anyone to visit my blog – let alone comment. That’s a common problem and one that many (if not most) bloggers struggle with. I finally turned the corner and started building a solid following after implementing what I always refer to as my “Stalking the Popular Kids” strategy. It was effective for me then and still is now.
Have you been keeping up with the latest Google algorithm changes? Do you know what Panda 4.1 is intended to do? Are you concerned that you could potentially lose significant organic search traffic or are you confident that the recent changes in SEO will reward you for quality content? This week, in my #FridayFinds series, we’re going to take an in-depth look at some of the ...
In my last #FridayFinds post, we took a look at neuromarketing and how big companies use it to influence buyers. For those of you who may have missed that article, in neuromarketing, companies use medical technologies such as fMRIs (functional magnetic resonance imaging) and EEGs (electroencephalography) to study how our brains respond to marketing stimuli.
As a website owner (and digital marketer), could you apply the principles of neuromarketing to your online efforts? Do you know what neuromarketing is? Do you know how to apply the principles of neuromarketing to your website design and how to create landing pages that will generate more conversions? Learn the answers to those questions by reading the excellent articles that I found for you in .
Have you heard that Chris Brogan is shutting down the comments on his blog? It seems that the dust has barely settled since CopyBlogger closed their comments. So, that debate will be stirred up again. (Mark Schaeffer is weighing in on this one too.) Speaking of debates, did you read Dan Shure’s views on the importance of comments to a blog success? And then read Marcus Sherida ...
As a blogger, what would you prefer, lots of comments on your blog posts or lots of shares on social networking sites? Are you making one of the ten most common mistakes in blogging? Do you know what your EMV score is or use any of the 35 content marketing tools that I found on Clickz.com? Read this week’s #FridayFinds to hear about some blogging ideas that can help you increa ...