Sid Bharath

  • The Ultimate Guide To Increasing Webinar Signups

    Webinars are pretty incredible when you think about it. Not too long ago the mere act of getting more than two people on a phone call was a daunting task, now people can watch a speaker’s full presentation from anywhere in the world. The combination of audio, video, and a presumably captivating host make webinars an incredibly valuable tool for any company.

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  • How To Wring More Conversions From Your Ad Landing Pages

    I was walking through the mall the other day and I saw a sign-board outside a retail store advertising a 40% discount on select men’s outerwear. Sweet! I walked in, and, after some wandering around, finally found myself in the men’s section. Except, there were no signs for the discounts. I combed the entire outerwear corner but couldn’t find anything on sale.

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  • Don’t Leave Me: How To Optimize Exit-Intent Popups

    I love exit-intent popups. I know, I know. They get a lot of hate. People complain about how annoying or irritating they are. But here’s the thing – they work! We already know that attention spans are low. People land on your site, browse around for a bit or read a blog article, and then they leave. Cart abandonment and bounce rates are high.

    Sid Bharath/ The Daily Eggin How To's- 11 readers -
  • 5 Product Page A/B Tests You Can Run In The Next 15 Minutes

    Conversion rate optimization is a never-ending process. You can always do better, so there’s no reason why you wouldn’t continuously optimize your website. The problem is that there are just so many things you can do, from changing the color of one button, to changing the design of your entire site.

    Sid Bharath/ The Daily Egg- 23 readers -
  • 7 Ways to Snip the Spring Out of Your Website Bounce Rate

    Look, it’s easy to get traffic. If you have money, you can throw it all at ads and attract as many people as you want. And then you can boast about how your site receives a million visits a month. But that doesn’t matter really. If your traffic doesn’t stick, if they leave your site as soon as they arrive, then it’s all for nothing.

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  • How To Improve Conversions On Your Pricing Page And Make The Sale

    “It’s all about the money,” says Kevin O’Leary on Shark Tank. Robert Herjavec, who’s heard it numerous times before, looks at Kevin in mock surprise and says, “It’s all about the what?” “It’s all about the money!” You’ve attracted visitors to your site, you’ve informed them, even seduced them, and now it’s time for the big decision.

    Sid Bharath/ The Daily Eggin How To's- 30 readers -
  • The Conversion Rate Optimization Stack For Cash-Strapped Startups

    Conversion rate optimization is not just about running A/B tests. It’s a holistic approach to optimizing websites for the metrics that matter most. It’s a process. That process involves research, testing, tracking and analyzing. And then it repeats. As such, there’s no single tool that can help you optimize your site.

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  • 5 Ways To Increase Content Engagement On Your Blog

    Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care). In order for content to be truly successful, it not only needs to command attention but also encourage readers to interact with it.

    Sid Bharath/ The Daily Eggin Content- 15 readers -
  • 3 Critical Sources Of Qualitative Feedback You’ve Been Ignoring

    Conversion rate optimization isn’t just about continuously running A/B tests. There’s a science to it. You collect data, make hypotheses, and then test them. A/B testing is just one part, but it all begins with the data you collect. The more data you collect, the more informed your hypotheses would be. In fact, trying to act on limited data might lead to misleading results.

    Sid Bharath/ The Daily Egg- 11 readers -
  • Are Your CTAs Making Customers Feel Like Converting or Bouncing?

    MailChimp has this really annoying little feature where they show a graphic of a big, red button and a monkey’s hand hovering over it when you’re sending out a campaign. You can see the hand shaking in trepidation, and drops of sweat falling down. The words, “You are about to send this campaign to 10,000 people” are printed below. It freaks me out.

    Sid Bharath/ The Daily Egg- 12 readers -
  • Unconventional Tips To Optimize Your Blog Post CTAs

    I read many company blogs online and, while they’re all very good (I only read the good ones), I don’t know what some of them do. As in, I don’t know what service or product they sell. I assume they’re blogging to attract new customers to their site but they don’t have any email opt-ins or calls to action. So after I read their posts I just leave. Don’t misunderstand.

    Sid Bharath/ The Daily Eggin Content- 16 readers -
  • Does Gated Content Really Increase Subscriber Rates?

    When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content. That means, in order to read their posts, you’ll need to register on their website.

    Sid Bharath/ The Daily Eggin Content- 13 readers -
  • 5 Tips For Writing Copy That Converts

    “Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the business, rather than the customer.

    Sid Bharath/ The Daily Egg- 12 readers -
  • How to Leverage Storytelling for eCommerce Success

    People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to sell it to someone rather than throw it in the garbage.

    Sid Bharath/ The Daily Eggin How To's- 11 readers -
  • Addicted to Your Brand: 4 Ways to Build a Cult Following

    On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s latest iPhone, the iPhone 6. The phone, however, wasn’t available. In fact, it hadn’t even been announced to the world. The couple had arrived in New York one week ahead of the announcement and three weeks ahead of ...

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  • 4 Skills You Need To Become A Great Conversion Marketer

    It’s a tense setting at the Circle of Elrond. People are talking about conversion rate optimization when Boromir speaks up and says, “One does not simply become a great conversion marketer.” Or something like that. The point is you don’t become a conversion marketer just by running a few A/B tests. There’s a lot that goes on behind the scenes of conversion rate optimization.

    Sid Bharath/ The Daily Eggin EMail- 14 readers -
  • How To Increase Conversion Rates Using Gamification

    “The one on gamification is my least favorite, but I think it’s an up and coming tactic, so I’d like to see what you do with it.” That’s the response I got when I pitched this blog post topic, among others, to our editor, Kathryn. Challenge accepted! I can see why it’s Kathryn’s least favorite idea. On the surface, gamification seems like a fad.

    Sid Bharath/ The Daily Eggin Social Google How To's- 14 readers -
  • 5 Ways To Increase Conversions Using Instant Gratification

    Ok, I’ve got an awesome startup idea. It’s worth billions of dollars. Want to hear it? It’s a new taxi service! How is it different from the regular taxi service, you ask? All the cars are black and it’s more expensive! I think you see where I’m going with this. The startup is called Uber, and despite being more expensive than well-established alternatives like taxis and publ ...

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