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Just about everything about mobile is spontaneous and immediate, except for one thing – the strategy. In fact, mobile marketing is not about improvising an idea and testing it out sporadically. Creating a good mobile strategy means expanding horizons, time and tools in order to achieve significant results.
What is the quickest way to send a message that you know of? Today’s answer is WhatsApp, Messenger, Telegram, WeChat. These are instant messaging apps whose average response time is just a matter of seconds. This type of app is increasingly popular and widespread among people, and according to the latest data, it is the fastest growing technology.
While mobile is becoming a ubiquitous part of our every day life and more time is spent on smartphones, many sites still offer a poor, difficult and unexciting browsing experience. As a matter of fact, many sites are not properly optimized for mobile. There are discouraging barriers that make navigation seem like a tedious task: slow loading of contents, invisible buttons, tin ...
Ok marketers, the year’s in full swing so it’s time to get your mobile strategy in shape. In 2015, mobile traffic for the first time exceeded that of desktop (source: ComScore). 100% of Facebook’s revenue growth comes from smartphones and tablets (source: Statesman). Plus, with Mobilegeddon, Google has conveyed a strong message – non-mobile-friendly sites will disappear from top results.