Simon Hathaway

  • Postcards from Korea: Using mobile to boost the in-store experience

    When it comes to looking for hints on where mobile commerce is heading, marketers should look towards South Korea. Not only is the country home to Samsung, the world’s largest supplier of smartphones, but Koreans have shown themselves to be rapid adopters of mobile technology. Seoul is the eleventh biggest city on the planet with more than 25m people in the greater metropolit ...

    Simon Hathaway/ Econsultancy- 6 readers -