Simon Penson

  • Digital PR on Steroids: How to Guarantee Campaign Success

    It's long been my view that pure play public relations (PR) is the end-game for those looking to build any audience of value online. Only when brands and businesses create and share useful content will they build long-term value. Now search engines can finally support that belief. Unless you've been sleeping underground for the past five years, you will have undoubtedly note ...

    Simon Penson/ Search Engine Watchin How To's- 13 readers -
  • 3 Static Content Hacks to Supercharge Your Search Traffic

    I've spent an inordinate amount of time in recent months looking at how to generate ideas, and the subsequent content from that process, to focus on the ongoing opportunity and the long tail. While your ongoing content strategy is critical to organic search success, it's only half the story. The content you have already invested in so heavily must work as hard as possible to ...

    Simon Penson/ Search Engine Watchin Content- 19 readers -