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Last week TechWyse held a webinar called Supercharge Your Internet Marketing Strategies for 2017, giving our listeners an opportunity to learn about upcoming changes in the worlds of SEO, PPC and content. If you didn’t have a chance to attend, you can watch the full webinar below: This was the first of many in our new TechWyse Webinar Series.
One of the key KPI’s that should be tracked in order to maximize the results of your paid search campaign, is your cost per click (CPC). Your cost per click is the actual dollar amount you spend per click on AdWords. AdWords provides you with an actual CPC for each keyword you are targeting, as well as an average CPC for your entire campaign.