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We’ve all heard it before: left brain and right brain. The right side is the creative side, and the left side is the more analytical side. Most right brain people are intuitive, and most left brained people are logical. Leonard Sommer and his brother run a boutique ad agency in Germany, and were interested to know what made marketing professionals in Germany.
As one of the many fantastic account managers at TechWyse, I’ve wondered what has allowed us to be so successful in our roles. Each of us has a different personality and working style. Some account managers chat with clients about sports on the phone, while others love creating decks full of data. With all these differences, what’s the underlying connection? What makes a great ...
Last week TechWyse held a webinar called Supercharge Your Internet Marketing Strategies for 2017, giving our listeners an opportunity to learn about upcoming changes in the worlds of SEO, PPC and content. If you didn’t have a chance to attend, you can watch the full webinar below: This was the first of many in our new TechWyse Webinar Series.
One of the key KPI’s that should be tracked in order to maximize the results of your paid search campaign, is your cost per click (CPC). Your cost per click is the actual dollar amount you spend per click on AdWords. AdWords provides you with an actual CPC for each keyword you are targeting, as well as an average CPC for your entire campaign.