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This post is written by Jennifer Chen, director of global trading and operations at Sizmek Vantage. In the programmatic world, there’s a natural tension between the buyer’s need for scale and efficiency and the seller’s desire for exclusivity and control. The Deal ID was invented, in part, to allay this tension by returning some control to publishers, who believe real-time bid ...
This post was written by Mike Caprio, GM of Sizmek Vantage Over the past five years, programmatic has been a change agent for the digital ad industry. As a result, it’s estimated that one of every five digital dollars is now spent programmatically. In 2017, one of every three dollars will be spent in this way, according to eMarketer.