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Do successful content marketing campaigns rely on a brand’s ability to tell emotional stories, or its internal systems to help scale content creation? Should a company partner with an agency to facilitate sustainable storytelling, or should it invest in a content platform and manage the strategy in-house? These questions aren’t easily answered, but true forward-thinking marketers are discoverin.
Who doesn’t love a good buzzword? If you’re a brand, probably your target audience – and your boss. But today, we’re bombarded with terms that we’re forced to understand, and it’s difficult to know what’s important versus what’s smoke and mirrors. For example, many critics expected “content marketing” to fade away.