Sonia Simone

  • Making a Living Writing Ebooks: Here’s How It Works Today

    Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work: Write an ebook! Having something of your own to offer, even a simple $7 ebook, virtually always beats trying to monetize your traffic with advertising. And that’s still true. (In fact, sales of ebooks hit $9 billion in 2015.

    Sonia Simone/ Copybloggerin How To's- 11 readers -
  • How to Unlock the Door to Effective Content with Your Creativity

    We definitely had a creativity thread weaving through the week, both on the blog and the podcasts. On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with fresh eyes.

    Sonia Simone/ Copybloggerin Content How To's- 13 readers -
  • 2017 Content Excellence Challenge: The August Prompts

    Happy August! It’s time for our pair of prompts to make you more creative and more productive. For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing skill. Feel free to try one prompt or both. You can join the fun anytime you like.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Boost the Relevance of Your Content with Benefits and Features

    One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understa ...

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 37 Ways to Rock Your Content

    Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content. Specifically, we have 37 ideas. On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts.

    Sonia Simone/ Copybloggerin Content Blogging- 13 readers -
  • Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

    Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, vide ...

    Sonia Simone/ Copybloggerin Content Blogging- 12 readers -
  • 7 Classic Quotes to Inspire Your Writing

    Writing is a glorious and rewarding experience, a noble craft, one of the most satisfying ways you can spend your time — at least, while your clothes are on. Except for the days when it’s horrible. Maybe that’s why writers love quotes about writing. They help remind us of those lofty aspects and give us courage to get through the crummy parts.

    Sonia Simone/ Copyblogger- 11 readers -
  • Expand Your Content Marketing Toolkit

    On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent cruise shaped how he thinks abou ...

    Sonia Simone/ Copybloggerin Content- 9 readers -
  • How to Carve Out Your Own Slice of Independence

    Today is Independence Day in the U.S. I’ve written before about the theme of independence and how it plays out in our lives today. Independence is more important to Americans than ever. Thirty-five percent of the U.S. workforce are now working as freelancers. And while the current uncertainty around our health insurance system might make it seem “safer” to take a more tradit ...

    Sonia Simone/ Copybloggerin Content How To's- 12 readers -
  • 2017 Content Excellence Challenge: The July Prompts

    Happy July! Here are the Copyblogger Content Excellence prompts for this month. For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing skill. Feel free to try one prompt or both. You can join the fun anytime you like.

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • The Balance of Creativity and Productivity

    If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to ...

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Your Summer Reading List from the Copyblogger Editorial Team

    I don’t believe in a “writing gene.” Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things. That’s when it’s time to seek out some good advice.

    Sonia Simone/ Copybloggerin Content- 19 readers -
  • Improve Your Writing and Last Chance for Rainmaker Platform

    Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. We’re transitioning to a bundled hybrid of technology with client services … and that will come with a significantly higher price tag. If you’ve been thinking about Rainmaker, this would be a great time to jump in.

    Sonia Simone/ Copybloggerin Content- 18 readers -