- Our Blog
You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we ...
In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years. He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s language and culture.
The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.” – Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on t ...
Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come.
We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a relevant business message without becoming a total saleshole.
In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge. January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement. Every month, we’ll give you a pair of prompts that we can all work on together as a community.
You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new content for us. In case you missed it, Brian did that last one this week.
2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost — poets, musicians, cultural icons. Of course, famous people die every year — but this one had a nasty streak. Bowie, Prince, Ali, Cohen, Fisher, and so many more. People who went far beyond entertaining us. We never met them, but they changed everything.
You’ve probably noticed how much cheap marketing and writing advice is out there. So many hypey “hacks” … so few results. We’re much more into the long game. It takes time and energy to produce good content, which is why we like solid, proven strategies that are actually worth your time. This week, we have some deep dives for you.
The year of the rollercoaster is nearly finished, and, as we usually do around this time, I wanted to pull together some of my favorite posts for you. This collection of posts (and a single podcast) is a celebration of the writers who worked hard every week to teach, inspire, and entertain us — and it’s also a bit of a manifesto for what we want 2017 to be.
You know how holiday buffets are … you take a little bit of cheese, and then another kind of cheese, and then four more kinds of cheese, then squeeze six desserts onto the plate, and finally you take a tiny square of Jell-O because it’s basically a vegetable? No? Just me? ANYWAY. This week we have a little buffet assortment for you … without the Jell-O vegetables.
So much bad advice … Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the podcast and Copyblogger post this week are all about what I found. It ain’t what you don’t know … it’s what you know that just ain’t so.
Ever heard the term negativity bias? Briefly stated, it means that we’re wired to notice things that suck far more than things that rock. I had a hilarious (and productive) example of this when I asked this question on Twitter: Twitter hive mind: What's yr fave piece of terrible advice for writers / content markters? Asking for podcast.
Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts.
To get where you want to go professionally, you’ll need to create excellent content — and create enough of it to make an impact. We want to support your efforts in doing exactly that in the coming year … so we have a new community project for you. Each month, we’ll propose a pair of “prompts” — one aimed at improving your content quality, and the other aimed at improving you ...
Well, 2016 is nearly behind us. Can I get a Hallelujah? In the interest of wanting to build many excellent things in 2017, allow me to propose a plan. I’d like us, as a community, to commit to a year of consistent improvement as writers and creative professionals, starting now and continuing through December next year.
This week is all about gettin’ it done. Something about the end of the calendar year gives us the energy to finish off any pesky lingering tasks and move forward. On Monday, the Members Only podcast walked us through the Hows and Whys of getting your Google Analytics in place. This is exactly the kind of task that makes me want to hide under the covers with a mug of tea, an ...
Ever thought about launching an online course … or some other digital product or service? Whether you’re starting out or you’re a digital commerce veteran, here are four pieces that need to be in play before you can profitably launch a new product or service. Free webinar Brian Clark’s free webinar on online courses will be held on December 12, 2016, at 3:00 PM Eastern Time.
Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier to sell.
It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down. I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked likely to evaporate underneath me. I had some savings, but not a ton.