Sonia Simone

  • A Guide to Meaningful Content that Resonates

    Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content.

    Sonia Simone/ Copybloggerin Content Blogging- 13 readers -
  • How to Quit Being So Damned Boring

    It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad. There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness.

    Sonia Simone/ Copybloggerin Social Content How To's- 13 readers -
  • Get Engaged to Your Audience and Customers

    Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Creative Frameworks that Build Content Marketing Success

    There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic that a billion percent of new businesses fail.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 7 Real-World Ways to Think and Work Like an Artist

    Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm.

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • ‘What Kind of Content Should I Create?’

    Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your audience. You also need to put their interests and desires ahead of your own.

    Sonia Simone/ Copybloggerin Content- 20 readers -
  • Don’t Get Flattened on the Attention Superhighway

    When we talk about content marketing strategy, it’s amazing how often people think that means: Can I Haz Moar Peoples!!! (English translation: How can I get more traffic to my site?) That’s not new — the quest for eyeballs is as old as online business. And it does matter. It’s important to have a critical mass of folks who know you exist.

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • Connect with Your Audience, Connect to Your Power

    You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we ...

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • Taking the Day to Honor Dr. King

    The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.” – Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on t ...

    Sonia Simone/ Copyblogger- 12 readers -
  • Let’s Get the Strategy Party Started

    Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come.

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • The One-Two Punch of Authenticity and Strategy

    We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a relevant business message without becoming a total saleshole.

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • Your 2017 Content Excellence Challenge: The January Prompts

    In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge. January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement. Every month, we’ll give you a pair of prompts that we can all work on together as a community.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • The Power of a Fresh Start

    You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new content for us. In case you missed it, Brian did that last one this week.

    Sonia Simone/ Copybloggerin Blogging- 19 readers -
  • Why Your Voice Matters More than Ever This Year

    2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost — poets, musicians, cultural icons. Of course, famous people die every year — but this one had a nasty streak. Bowie, Prince, Ali, Cohen, Fisher, and so many more. People who went far beyond entertaining us. We never met them, but they changed everything.

    Sonia Simone/ Copybloggerin Content- 24 readers -
  • The Difference Between Cheap and Good

    You’ve probably noticed how much cheap marketing and writing advice is out there. So many hypey “hacks” … so few results. We’re much more into the long game. It takes time and energy to produce good content, which is why we like solid, proven strategies that are actually worth your time. This week, we have some deep dives for you.

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • The Best of Copyblogger: 2016 Edition

    The year of the rollercoaster is nearly finished, and, as we usually do around this time, I wanted to pull together some of my favorite posts for you. This collection of posts (and a single podcast) is a celebration of the writers who worked hard every week to teach, inspire, and entertain us — and it’s also a bit of a manifesto for what we want 2017 to be.

    Sonia Simone/ Copybloggerin Content Blogging- 17 readers -
  • Copyblogger’s Holiday Buffet Edition

    You know how holiday buffets are … you take a little bit of cheese, and then another kind of cheese, and then four more kinds of cheese, then squeeze six desserts onto the plate, and finally you take a tiny square of Jell-O because it’s basically a vegetable? No? Just me? ANYWAY. This week we have a little buffet assortment for you … without the Jell-O vegetables.

    Sonia Simone/ Copyblogger- 18 readers -
  • Bad Writing Advice: The ‘Post Truth’ Episode

    So much bad advice … Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the podcast and Copyblogger post this week are all about what I found. It ain’t what you don’t know … it’s what you know that just ain’t so.

    Sonia Simone/ Copybloggerin Content- 14 readers -