Sonia Simone

  • The Balance of Creativity and Productivity

    If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to ...

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • Your Summer Reading List from the Copyblogger Editorial Team

    I don’t believe in a “writing gene.” Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things. That’s when it’s time to seek out some good advice.

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  • Improve Your Writing and Last Chance for Rainmaker Platform

    Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. We’re transitioning to a bundled hybrid of technology with client services … and that will come with a significantly higher price tag. If you’ve been thinking about Rainmaker, this would be a great time to jump in.

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  • Doors Are Open for Certification (and Other Fun Things)

    Remember all the conversations we’ve been having about the Certified Content Marketer program? Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do it.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • 2017 Content Excellence Challenge: The June Prompts

    There’s something about June … maybe that it’s the sixth month, so you have that reminder that the year is half over. Or maybe it’s the June sunshine (at least in my hemisphere) that makes you want to be ultra productive so you can sneak out for a before-dinner walk. In any event, I’m feeling rather conquer-the-worldish at the moment, and I hope you are, too.

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  • It’s ‘We Love the Writer’ Week on Copyblogger

    Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach that one together), ongoing ed ...

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Writers: Here’s Why You Aren’t Getting More Great Clients

    We’ve been saying it for years — writers run the web. The internet depends on a wealth of content that’s worth reading, watching, and listening to. And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it interesting and engaging.

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  • Memorial Day: A Time to Reflect and Remember

    The last Monday in May is Memorial Day in the United States — a day to remember the men and women who have died in military service. It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, communit ...

    Sonia Simone/ Copyblogger- 11 readers -
  • A Big Week at Copyblogger

    Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Very soon, we’re going to be able to make that happen. Our big news this week is that we’ve entered into a relationship with a new partner that will allow u ...

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Pet Peeves from the Copyblogger Editorial Team, and What they Reveal

    We’ve written quite a bit lately about identifying core values in your content. Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity. But our friend negativity bias tells us that the flip side of that will probably be more compelling.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • What Not to Do (in Content Marketing)

    Some weeks are all sunshine and lollipops. This week is not that week. Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselves when they’re conducting their professional lives on the web.

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  • The Goofus and Gallant Guide to Success on the Web

    Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.” Gallant was a kid who always did the right, noble, and virtuous thing.

    Sonia Simone/ Copybloggerin Social Content- 11 readers -
  • Tough Love Week on Copyblogger

    I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?” The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about his interesting new seminar, and a lot about his thoughts on communicating to create meaningful change.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • 5 Elements that Build a Roster of Terrific Clients

    In the podcast episode I recorded recently with Seth Godin, we talked about storytelling — and he made a point I thought was fascinating. Seth’s version of storytelling isn’t just crafting a plot in the traditional sense — the classic “The queen died, and then the king died of grief.” He also looks at the implied stories in everything we do.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • It’s Freelancer Freedom Week on Copyblogger

    Did you know that freelancers make up about a third of the U.S. workforce? I didn’t either, until I listened to Brian’s Unemployable podcast episode from last week. What I did know is that freelancers have always been a wonderful part of our audience on Copyblogger. This week, we have a lot of great content to support freelance success — whether you’re freelancing full-time ...

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • 2017 Content Excellence Challenge: The May Prompts

    It’s May! Holy beans, the year’s nearly half over. I’m still wondering where March went, never mind April. Here’s our pair of community prompts for this month. Each month in 2017, we’re giving you a pair of prompts — one to make you more productive, and one to improve your creativity or writing skill.

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Writers: An Opportunity to Get Copyblogger Certified

    This one is just for the professional writers in the audience. You may have seen that we have a listing of recommended Copyblogger Certified Content Marketers. I’m going to tell you a bit about who those folks are and how they’re selected. If you want to hire an excellent professional writer who understands content strategy, that’s where you look for one.

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • Gear Up for a More Powerful Online Presence

    Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time. Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you your first month for free.

    Sonia Simone/ Copybloggerin Social Content- 14 readers -