Sonia Simone

  • Zen and the Art of Content Marketing

    Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.

    Sonia Simone/ Copybloggerin EMail Content- 14 readers -
  • The Unusual (but Important) Combination of Creative Fulfillment and SEO

    This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization. That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice that won’t have you contemplating a heaping bowlful of breakfast crickets.

    Sonia Simone/ Copybloggerin SEO Content- 10 readers -
  • 2017 Content Excellence Challenge: The March Prompts

    Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do this.

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • It’s Time to Pump You (and Your Content) Up

    So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • 3 Content Marketing Mysteries Solved

    OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why isn’t this content working? and “ ...

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • A Guide to Meaningful Content that Resonates

    Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content.

    Sonia Simone/ Copybloggerin Content Blogging- 14 readers -
  • How to Quit Being So Damned Boring

    It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad. There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness.

    Sonia Simone/ Copybloggerin Social Content How To's- 14 readers -
  • Get Engaged to Your Audience and Customers

    Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Creative Frameworks that Build Content Marketing Success

    There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic that a billion percent of new businesses fail.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 7 Real-World Ways to Think and Work Like an Artist

    Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm.

    Sonia Simone/ Copybloggerin Content- 17 readers -
  • ‘What Kind of Content Should I Create?’

    Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your audience. You also need to put their interests and desires ahead of your own.

    Sonia Simone/ Copybloggerin Content- 20 readers -
  • Don’t Get Flattened on the Attention Superhighway

    When we talk about content marketing strategy, it’s amazing how often people think that means: Can I Haz Moar Peoples!!! (English translation: How can I get more traffic to my site?) That’s not new — the quest for eyeballs is as old as online business. And it does matter. It’s important to have a critical mass of folks who know you exist.

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • Connect with Your Audience, Connect to Your Power

    You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we ...

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • Taking the Day to Honor Dr. King

    The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.” – Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on t ...

    Sonia Simone/ Copyblogger- 12 readers -
  • Let’s Get the Strategy Party Started

    Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come.

    Sonia Simone/ Copybloggerin Content- 14 readers -

About the author

Thumb sonia simone
  • Sonia Simone
  • writer; marketer; kettlebell junkie; cco & co-founder of copyblogger media; parent; meditator; confused and fragile human being
  • 129 posts by Sonia Simone

Published at:

  1. Copyblogger
Get the top posts daily into your mailbox!