- Our Blog
Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier to sell.
It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down. I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked likely to evaporate underneath me. I had some savings, but not a ton.
It’s time again for Andy Crestodina’s annual survey of 1000(+) bloggers. Take a listen and see how your site measures against the trends … For the third year running, Andy Crestodina over at Orbit Media has run his Survey of 1000 Bloggers. We had a chance to chat about the most interesting findings … and talk about what a big project like this can mean for an organization li ...
Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together for irresistible results.
Hey there — welcome back to the Copyblogger Weekly! I was recording a podcast interview this week, and during the conversation I realized how much of business comes down to “putting one foot in front of the other.” From the outside, it tends to look like your favorite business owners or content marketers have everything figured out.
Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday published a post, and it got a lot of attention. Ryan is excellent at getting attention, and he details some of his most effective techniques in his book, Trust Me, I’m Lying: Confessions of a Media Manipulator. Ryan is undeniably smart.
If you want your marketing to work, you have to focus. You have to understand who your message is for, then speak to that person. And you have to craft your offers to serve that person. Present options that appeal to her, that are in line with what she’s willing to spend, and that will benefit her in ways she cares about. In other words … you need to specialize.
Hey there — welcome back to the Copyblogger Weekly! Not sure why, but we had a kind of “adult” thing going on this week. Sean Jackson and Jessica Frick kicked off Monday with a podcast about the, er, adult entertainment industry. If that’s a bit racy for you, I really enjoyed The Digital Entrepreneur podcast.
“Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “ ...
Whew. I’m not sure if you’ve noticed, but it’s been an intense election season in the U.S. And if you haven’t noticed … I hope your visit to rural Mongolia has been enjoyable and productive. Wherever you may happen to live, watching political campaigns is a fascinating — and sometimes nerve-wracking — way to see the art of persuasion in action.
Hey there — welcome back to the Copyblogger Weekly! This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh. Because if you’re bored … you’re boring. And that’s no fun for anyone. On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.
Content marketing is a long game … but that doesn’t mean we can’t create some quick wins. Strategic content marketing is all about long-term results — but there’s actually a lot you can do to create some momentum right away. In this 19-minute episode, Sonia talks about: The fastest way I know to create lots and lots of short, valuable, audience-friendly blog posts ...
Does this ever happen to you? You read something from one of your favorite writers — maybe it’s a blog post, or a scene from a novel, or an essay on Medium. You’re caught up in the words. The way that writer spins and turns the language, shaping what you see and feel as you read. And once the reading spell is broken, you think … Dang, I wish I could do that.
Hey there — welcome back to the Copyblogger Weekly! So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”) But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much about marketing as it is about connection.
Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live events in Denver, and creator of Copy Hackers, is launching a new tool de ...
Hey there — welcome back to the Copyblogger Weekly! I’m writing this the night before I fly back home from Denver, Colorado, where we held our live Digital Commerce Summit last week. I had the pleasure of teaching a small workshop on Wednesday and then switching gears to give a conference keynote on Thursday.
There’s a word that comes up a lot when we talk about content marketing: Intimidating. It’s easy to get intimidated at the prospect of creating a high volume of really good content. And even more so if you don’t completely think of yourself as a writer. Guess who wrote a book to help? It’s Copyblogger’s own Pamela Wilson.
You may have seen that Robert Cialdini, author of the marketing classic Influence, has a new book out. It’s called Pre-suasion, and you should read it. It’s all about setting the right context before you make the “ask.” (In other words, it’s all about content marketing.) Like his earlier book, it’s full of fascinating little insights that will be keeping marketing and copy ...
Remember the classic Saturday Night Live sketch? Is it a dessert topping? Is it a floor wax? It’s both! This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin. One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.
Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you behind the scenes to look at the development of our new weekly email roundup — Copyblogger Weekly. We’re putting this new approach into place to help our beloved audience get more o ...