Sonia Simone

  • Gear Up for a More Powerful Online Presence

    Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time. Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you your first month for free.

    Sonia Simone/ Copybloggerin Social Content- 12 readers -
  • Surviving the Social Web: 7 Things You Need to Know

    Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up as rosy as we’d hoped — mainly because it’s made of human beings.

    Sonia Simone/ Copybloggerin Social- 11 readers -
  • Practical Strategies for Smart Content Creators

    Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites lets you keep the power and flexibility of WordPress … without the hassles.

    Sonia Simone/ Copybloggerin Paid Search Content- 12 readers -
  • 3 Ways to Get What You Want by Doing Your Homework

    Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a “quick meeting to discuss his company’s solutions,” but it’s clear he has no idea ...

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • It’s Pet Peeve Week on Copyblogger

    Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post. On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … but it’s sound.

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • Why You Don’t Need to Be a Thought Leader

    We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers. And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our space.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Try These Useful Suggestions to Build Your Audience

    On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both. Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career.

    Sonia Simone/ Copybloggerin Social EMail Content- 11 readers -
  • 2017 Content Excellence Challenge: The April Prompts

    It’s April! Don’t ask me where March went, because I have no idea. But it’s time once again for a pair of Content Excellence Challenge prompts. Each month this year, we’ll give you two prompts — one intended to make you a better writer and one intended to make you a more productive one. This month’s prompts both share a creative dimension and an ultra pragmatic one.

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Content Marketing Advice, with a Side of Snark

    So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date. Not this time, internet. Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus he gets a little snarky, which you never want to miss.

    Sonia Simone/ Copybloggerin Affiliate Content- 19 readers -
  • Search Engine Madness on Copyblogger

    Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month. One might even call us foolhardy.

    Sonia Simone/ Copybloggerin Affiliate Content- 18 readers -
  • Zen and the Art of Content Marketing

    Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.

    Sonia Simone/ Copybloggerin EMail Content- 19 readers -
  • The Unusual (but Important) Combination of Creative Fulfillment and SEO

    This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization. That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice that won’t have you contemplating a heaping bowlful of breakfast crickets.

    Sonia Simone/ Copybloggerin SEO Content- 15 readers -
  • 2017 Content Excellence Challenge: The March Prompts

    Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do this.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • It’s Time to Pump You (and Your Content) Up

    So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • 3 Content Marketing Mysteries Solved

    OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why isn’t this content working? and “ ...

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • A Guide to Meaningful Content that Resonates

    Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content.

    Sonia Simone/ Copybloggerin Content Blogging- 14 readers -
  • How to Quit Being So Damned Boring

    It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad. There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness.

    Sonia Simone/ Copybloggerin Social Content How To's- 15 readers -