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IgnitionOne, a Facebook Preferred Marketing Developer, announced this week that it completed $20 million in Series B funding led by new investor SoftBank Capital. With participation from existing investors including ABS Capital Partners and Brown Savano, the additional capital will enable IgnitionOne to continue the accelerated innovation of the company’s Digital Marketing Su ...
Facebook Live has landed an exclusive interview with former U.S. Secretary of State Hillary Rodham Clinton at the 2014 Aspen Ideas Festival. Hosted by The Aspen Institute, an educational and policy studies organization, President and CEO Walter Isaacson will ask the former Secretary of State questions at 2 p.m. MDT on June 30. The event will be streamed exclusively on Facebook Live.
If you’ve shared your dating anniversary or wedding anniversary on Facebook, the social network will now wish you, “Happy Anniversary!” The well-wishes will only be sent if users log in on the day of their anniversary. Users will also have the option to share a photo collection of up to five photos where the couple is tagged.
London-based Upcast Social, a Facebook Preferred Marketing Developer, continues to expand its presence now with a new office in Germany. With leading agencies and brands across verticals as customers in more than 60 countries, Upcast has a strong market presence in EMEA and APAC is now being expanded by a dedicated team in the German-speaking countries.
AppsFlyer, a Facebook mobile measurement partner, launched “AppsFlyer for Agencies” this week in order to enable ad agencies to provide their clients with mobile media buying expertise to optimize campaigns. The company provides real-time mobile app tracking and campaign analytics that allows both ad agencies and advertisers to manage, measure and optimize mobile marketing.
Adphorus, a social advertising solution, has become a part of Facebook’s Preferred Marketing Developer (PMD) program, qualifying for a badge in the ads category. It is one of the first companies in Turkey to be qualified as a PMD in ads. Adphorus is a Facebook ad optimization platform utilizing the Facebook Ads API.
StitcherAds has become the first European company to complete the highly competitive Preferred Marketing Developer (PMD) Incubator Program at Facebook headquarters in Menlo Park, Calif. The company, formerly known as Betapond, was selected for a two-week incubation by Facebook at its headquarters following a competitive selection process and after proving that its method of a ...
As the World Cup, the biggest event in soccer, approaches, Facebook decided to share some interesting stats about soccer fans on its platform. Of the 1.2 billion people on Facebook, some 500 million of them are soccer fans (people who have liked a soccer player or a soccer team), making it the largest stadium in the world. In the U.S. alone, 48.
Socialbakers, a Facebook Preferred Marketing Developer, released its Socially Devoted report for Q1 2014, finding that Facebook is the leader when it comes to customer care. The report found that brands use Facebook over Twitter as the platform of choice to respond to customer questions. Globally, brands use Facebook respond to more customer questions compared to Twitter, wit ...
Socialbakers, a Facebook Preferred Marketing Developer, announced Socialbakers Analytics V3.0, which features an enhanced analytics capability that allows the comparison of unlimited social profiles, benchmarks or custom groupings against a full set of advanced metrics. Using Socialbakers Analytics V3.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, is expanding its operations across China, Japan and Southeast Asia by launching new language version of the platform, opening a new office and hiring a former Facebook Japan and Australia executive. Liam Walsh will now lead social sales across Southeast Asia with a new Singapore as the hub and focus of Indonesia, Ph ...
While Twitter might have gotten most of the social media attention during the Arab Spring, Facebook now has a greater impact in the Middle East. According to a study by Northwestern University in Qatar and the Doha Film Institute, the use of Twitter is now coming in a far second place to Facebook.