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As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and effective social media campaigns. Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size, method and style.
The launch of a new product may seem like it’s occurring at a single point in time, but a product launch has far-reaching effects. A poor product launch could mean fewer sales, upset or confused customers and negative ROI. Conversely, a perfect product launch could mean more sales, more happy customers and a better bottom line.
https://www.flickr.com/photos/smjb/10624494845 Although the battle between Apple and Android for market share wages on, it’s a safe bet that Apple’s footprint is only going to increase over time. As of 2015, nearly 75% of mobile subscribers in the U.S. own smartphones. That’s roughly 182 million people! If you want to connect with this large audience, you’ll need to come up ...
As a marketer, I know there can be a lot of pressure to make your business stand out from the competition. Each year the process of creating a marketing plan becomes more difficult as the online and offline marketing channels continue to evolve rapidly. It can be difficult to come up with marketing plan differentiators that will deliver the expected results and have a sustain ...
When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact, PewResearch reports that 28% of online adults today use Pinterest, making it one of the most popular social networks (behind Facebook and LinkedIn). As an image-centric social network, Pinterest is an excellent social network for wedding and event p ...