Soo Jin Oh

  • Avoid programmatic fraud with these strategic tips

    It seems as though you can’t read about programmatic these days without the mention of fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers upwards of $16.4 billion in 2017 alone. That figure is staggering and rightfully makes the topic of fraud a constant in industry narratives and digital market ...

    Soo Jin Oh/ Marketing Landin Display- 19 readers -