sophia fen

  • Programmatic TV – The Rise and Future

    Is programmatic the future of TV? At first, the two seem to be from different worlds. TV in its most traditional sense (think sitting down to watch the Bachelor on ABC every Monday nig ...

    3Q Digital- 12 readers -
  • GDN vs. AdX: Which Is Right for You?

    GDN vs. AdX: Which Is Right for You? Posted: 06.08.2016 When it comes to display advertising, there is no shortage of inventory sources. There are DSPs and DMPs, ad exchanges and ad networks, and trade desks and site-direct buys. Most people who have worked in digital media, and specifically display advertising complexity, are familiar with the below image, which shows the ...

    3Q Digital- 21 readers -