sponsored content: aimclear

  • Social Media Agency Case Study, PR Psychographics Earn WSJ Article

    In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role-influencers can drive great KPIs, including social signals, links, interviews, quote requests and other earned media spoils. To refresh your memory, there are wonderfully useful occupational psychographic buckets of media users, targeta ...

    Marketing Landin Social- 7 readers -
  • San Francisco Advertising Agencies Targeting | Psychographic Hot House

    There are any number of reasons one might market to marketers! Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory. Advertising agencies and marketers: Subscribe to publications Buy conference passes Purchase apps License software And MUCH more Maybe you’re even an AdWords professional, creative strategist, social ...

    Marketing Landin Social- 6 readers -
  • aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS

    These targeting concepts are built at the intersection of marketing and political strategy. We’re not just sharing ways to find voters aligned with a certain candidate or cause; we’re pulling back the curtain on how campaigns will find you over the next 11 months. You can think of an election as a one-day sale with the world’s longest crowd-funded advertising campaign.

    Marketing Landin Social- 7 readers -
  • Twitter Political Targeting Precision | aimClear Psychographic Hot House

    DING DING DING! Welcome back to the Main Event: Social political targeting. Last week we uncovered how to reach politics and politicians with Facebook Targeting. In Round two we dive into Twitter psychographics to reach the political targeting ring from the fans in the stands to third-party political targeting to politically curated lists.

    Marketing Landin Social- 8 readers -
  • Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

    LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fa ...

    Marketing Landin Social- 4 readers -
  • 7 Ways To Target PR Psychographics With 1 Tool

    For public relations (PR) professionals, services like Cision – formerly known as Vocus – are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable for getting the results clients expect.

    Marketing Landin Social- 23 readers -
  • [Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House

    In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up mor ...

    Marketing Landin Social- 5 readers -
  • Bridging The Gap Between Search Traffic & Social Conversion

    A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder? Read on to learn more. Are you or your company running search or display ads, directed at a landing page ...

    Marketing Landin Social- 8 readers -
  • Medical Professional Targeting Diagnosis: Psychographic Hot House

    Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters, etc.), medical professionals are the air you breathe and your organization’s lifeblood.

    Marketing Landin Social- 9 readers -
  • Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House

    A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual money.

    Marketing Landin Social- 8 readers -
  • Seniors On Social? YEP! Psychographic Targeting Hot House

    Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are most accustomed and most likely to spend money online.

    Marketing Landin Social- 5 readers -
  • Digging into Dads on Facebook: Psychographic Targeting Hot House

    Move over, moms! Fathers are reportedly taking a greater role in family purchases, “specifically fathers 25-40,” according to a recent article on CNBC. We’ve previously exposed the myriad of mom targeting in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud, Creative Strategist, digs into dads.

    Search Engine Landin Social SEO- 6 readers -
  • Internet-Wide Retargeting POWERED By Social Psychographics

    Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by capturing your precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrat ...

    Search Engine Landin Social Paid Search SEO Retargeting- 10 readers -
  • Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House

    Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook, Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Lea Scudamore, Prod ...

    Marketing Land- 6 readers -