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  • The death of mobile pop-ups and what you can do instead

    Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile-friendly a site was with photos, ...

    Marketing Landin SEO Google- 21 readers -
  • Are you optimizing your off-site content?

    In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of SEO, their initial thoughts probably revolve around on-site content a ...

    Marketing Landin SEO Content- 17 readers -
  • How to measure the true performance of your content

    We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI.

    Marketing Landin Content How To's- 34 readers -