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  • Can company structure spawn cannibalization? Most definitely.

    With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content.

    Marketing Landin SEO Content- 14 readers -
  • E-commerce trends: the difference between winning and almost winning

    No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data.

    Marketing Landin SEO- 11 readers -