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  • What the Hell Is ‘Contentvertising’? Check Out This Content Marketing Dictionary

    If you’ve attended a content marketing conference this fall, you might have felt like you’d entered a foreign country with its own, strange language—”amplify” and “engage” the common greeting; “KPI” the local currency. Indeed, whenever a trend overtakes an industry the way content has overtaken marketing, it inevitably ushers in a whole new lingo.

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