- Our Blog
by Scott Brandt, chief marketing officer, Sprout Social We’ve all struggled with the same dilemma: An angry customer Tweets you a less-than-positive message, irked about customer service or perhaps just wanting to throw you some shade. Then, the question looms: Should we respond—or sweep the issue under the rug? Too many brands take the latter path, ignoring any message they ...
by Scott Brandt, chief marketing officer, Sprout Social When it comes to social media, too many brands are embracing the “media” side of the equation and forgetting the “social.” Of course there’s glamour and acclaim to be had in putting on a good show on social media, but the real opportunity here is in the conversation brands are able to have with their customers on the regular.