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Note: Unlike Panda, Penguin or Hummingbird, the Fred update has left the SEO world with too many assumptions on what contributed to the algorithm fluctuation. Some argue that Fred is all about backlink quality while others say that thin content and ad heavy’websites are getting hit the hardest by Fred.
With ecommerce, the first thing to keep in mind is the purchasing behaviour of customers. Most customers need an instantaneous response, which is why it’s important that your ecommerce website guides and educates customers through each stage of their journey, from an initial query to a purchase. A successful ecommerce website needs a powerful content strategy that goes beyond t ...
Hello inbound marketers, I had the privilege to invite the Wizard of Moz, Rand Fishkin as my guest for the first interview in the TechWyse Interview series 2017. For anyone in the digital marketing world, Rand is a person who needs no introduction, as he is the single most renowned inbound marketer of our time. Rand got his start as a Seattle-based web design entrepreneur.
Why Google Analytics? Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. Except instead of gold, the precious materials being mined here are insights. Analytics are hard. There have been times when I would just start digging into an Analytics report from every which angle, thinking surely ...
Writing effective Call-to-Action copy has a significant impact on website conversion rates. Whether you’re aiming to grow eCommerce sales, gather more prospective leads, or boost email subscribers, CTAs play a vital role in the conversion and click rates. CTAs help you guide the user from being a visitor to becoming a lead to ultimately making a sale.
For those of you with an interest in digital marketing, blogging or in developing your company’s online presence, I’ve compiled a few myths about blogging that you should keep in mind as you develop your content strategy. Blogging has evolved over the years as a mainstream online marketing tool that’s useful for developing a brand, acquiring leads and retaining clients.
Social media is a great way to build a community around your brand or product, expand your target market, listen to what your customers want, and to interact with your brand followers. However, monitoring your social media presence can be a tedious job. It takes a lot of time, insights, and research on competitors to successfully execute your social media strategies and campaigns.