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Hello inbound marketers, I had the privilege to invite the Wizard of Moz, Rand Fishkin as my guest for the first interview in the TechWyse Interview series 2017. For anyone in the digital marketing world, Rand is a person who needs no introduction, as he is the single most renowned inbound marketer of our time. Rand got his start as a Seattle-based web design entrepreneur.
Why Google Analytics? Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. Except instead of gold, the precious materials being mined here are insights. Analytics are hard. There have been times when I would just start digging into an Analytics report from every which angle, thinking surely ...
Writing effective Call-to-Action copy has a significant impact on website conversion rates. Whether you’re aiming to grow eCommerce sales, gather more prospective leads, or boost email subscribers, CTAs play a vital role in the conversion and click rates. CTAs help you guide the user from being a visitor to becoming a lead to ultimately making a sale.
For those of you with an interest in digital marketing, blogging or in developing your company’s online presence, I’ve compiled a few myths about blogging that you should keep in mind as you develop your content strategy. Blogging has evolved over the years as a mainstream online marketing tool that’s useful for developing a brand, acquiring leads and retaining clients.
Social media is a great way to build a community around your brand or product, expand your target market, listen to what your customers want, and to interact with your brand followers. However, monitoring your social media presence can be a tedious job. It takes a lot of time, insights, and research on competitors to successfully execute your social media strategies and campaigns.
Webmasters are often confused with subdomain tracking and cross domain tracking. They are both are required to track the correct traffic data to Google Analytics when you have multiple domains or subdomains. According to the nature of your website structure, there is a difference in the implementation.
Content Marketing is a proven and white hat SEO strategy that many SEOs praise for its advantages. But are you implementing the effective strategies for content Marketing? Well, if you’re not, your content is going to be “dog’s breakfast.” I.e. a mish-mash of disparate idea that aren’t all going to be relevant to your reader.