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Have you ever read a blog post, listened to a podcast episode, or watched a video and thought: “I kind of get what this person is saying — and I think I agree — but it’s difficult to follow their main points. The content feels incomplete.” When content consumers have reactions like that, it delays them from sharing your content and subscribing to get more — ultimately inc ...
Serious content creators know that each article they publish is a piece of a larger content marketing arena. But the thought of generating content ideas on a regular basis often knocks us out before the opening bell even rings. It can be difficult to consistently write exceptional content that encourages visitors to stick around and learn about your unique selling proposition.
Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer. Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely. Headlines are your first opportunity to present your message to the audience you want to reach.
Stop. I see you, mid-eye-roll. I know you’re aware that you need to write regularly if you want to become a writer. You might aim to write something every day, even if you don’t publish it anywhere. There’s no substitute for that type of practice. It’s that valuable. But what do you write about if you don’t have any thoughts to express? Some of you may now be talking out l ...
Restorative yoga is a gentle, passive practice that promotes relaxation in the body. The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!” However, I stayed quiet because I started writing this article in my head.
“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.” – The Beatles, “Across the Universe” So, who’s responsible for taming wild words and presenting them in a straightforward format that’s engaging and educational? Content editors, of course.
I have an affinity for service businesses. I love when people: Recognize that they possess specific skills that can help others Invest in training that will help them succeed Offer their expertise and problem-solving abilities in exchange for money But I don’t love when these driven individuals make a certain mistake that invites unnecessary frustrations into their ...
Eenie meenie miney mo … You likely have used the “eenie-meenie-miney-mo method” when making an inconsequential decision. That’s the opposite of how you should make decisions regarding the look of your content and the message you want to communicate. Your content needs to be a carefully crafted presentation that is the result of intentional choices.
It doesn’t matter how long it will take. You’ll get the project done. It doesn’t matter what time of the day it is. You’ll work until you get it right. You have — what I call — a “do-whatever-it-takes attitude.” It’s because you’re a writer and you possess an unbridled enthusiasm for creating. You should be proud of that, but you also might be frustrated because it’s tough ...
Miriam Lafayette really knows what she’s doing. She absolutely has it together. Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose work you love. You look forward to her new content every time she publishes. You’d be so excited if you could have brunch with her in a fancy cafe.
“Come sit down, Child. Gently put your hands on my crystal ball,” I say, directing you into my dimly lit fortune teller studio. I’m wearing a Stevie Nicks-inspired black lace shawl and gold hoop earrings. “You’d like to know if you should publish guest blog posts on your website, yes? Let’s ask.
“Oh no. We have to toss them out,” the bartender said with a sour look on her face as she removed a thin, black straw from her mouth. Four intricate cocktails she just made were lined up in a row in front of her. “All of them?!” her coworker asked. “Yep. When I taste-tested them, I realized I added too much Fernet-Branca.” And down the drain the cocktails went.
“Da” was the first pronoun I used to refer to myself as a small child. I think I was trying to say “I,” but I overcomplicated the word. At any rate, whenever I encountered a new or challenging task — like growing human beings do — I would say out loud: “Now how Da do dis?” (Translation: How do I do this?) It became a running joke in my family, and it’s a phrase I still use today.
You’re probably familiar with “art imitating life” and “life imitating art.” I know I am. We can apply this idea to content marketing, as well. Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’ worldviews.
“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know. Once you hear those words, relief sets in. If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?” It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is.
Although it’s only January, I refer to this time of the year as “pre-pre-spring” (in the Northern Hemisphere). Call me optimistic. The gingerbread, cinnamon, and pine aromas of the holidays have certainly faded, but the sweet smell of flowers blooming and warm breezes haven’t quite arrived yet. Still, it feels like the seasons are shifting and we’re moving toward a new beginning.
Taste the tomato. The first week of the year can stir up a lot of energy, excitement — and anxiety. The other day, while hurriedly shoving forkfuls of a salad into my mouth (I needed to get back to work), my taste buds suddenly lit up due to a bite-size piece of tomato. It was fresh and delicious. I decided to slow down and enjoy my food.
I’m good at math. If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal. And yet, today I’m a professional writer and editor. It’s a mad, mad, mad, mad world. Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the per ...
Do you ever catch yourself romanticizing earlier time periods? Thoughts like, “It was so much easier to establish authority with ebooks when they weren’t as common” or “I wish people still had longer attention spans.” Before you get too bummed out, remember that digital content creators are currently well-positioned and previous generations had their challenges as well.
Let’s say you own a yoga studio in a town of yoga enthusiasts. It’s called Om Depot. You currently offer an equal number of Level 1, 2, and 3 classes every day. Monday through Thursday, your Level 2 and 3 classes sell out and you have to turn people away, but your Level 1 classes only have a few students. On Fridays, however, a yoga group for beginners visits your studio.