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Blog images by Alejandra Porta. I’ve attended enough tech and marketing events to make a few generalizations: Women are hugely underrepresented; whether it’s a panel or a conference speaker lineup, chances are it’s overrun with white men. Sexism is prevalent, and it spans from subtle (think underrepresentation, pinkwashed girls’ lounges) to overt (think harassment, non-c ...
Thinking about going global? Dip your toes in with a geo-targeted marketing campaign. Image via Shutterstock. If your company is based in North America, you’re probably marketing to North Americans. Heck, even if you’re not based in North America, you might be focusing your marketing efforts on Americans. We do it at Unbounce.
TL;DR: Win a trip to the Unbounce Call to Action Conference in Vancouver this upcoming June 19 – 21 (a prize valued at over $6,000) by creating a landing page that converts. For the past two years, we’ve hosted an epic contest to send deserving marketers to our Call to Action Conference in Vancouver.
International marketing can feel daunting and intimidating. But if you leverage past content marketing campaigns, you'll eventua ...
Image source. Global marketing. Localization. International marketing. Entering emerging markets. Basically, world domination. These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of putting that strategy into action, the reasons (excuses) start to pile against it: “Global marketing is for deep-pocket ...
A couple weeks ago we announced a contest on our blog. It wasn’t the type of contest where the winner just gets an iPad. Nope, not here. The winner would be sent to Unbounce’s Call To Action Conference in Vancouver this September 13th – 15th. The grand prize was a trip to Vancouver: including the flight, hotel and two conference tickets. The whole shebang! The challenge was simple.
Tell us why you’re excited about coming to CTAConf… and we’ll send you fo’ free. TL;DR: Create a landing page telling us why you deserve to go to CTAConf and you could win an all-expense trip to Call to Action Conference in Vancouver (a prize valued at over $4000). You read the Unbounce blog regularly.
You’ve been lied to all this time. Image source. Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer. I hate to tell you this, but… you’ve been lied to all this time.
Download your CTAConf wallpaper for mobile and desktop here. When we first announced our Call To Action Conference, we asked our all-star lineup of speakers to share their thoughts on why every marketer should care about conversion – and how they’ve applied the insights they’ve gleaned from testing to the rest of their marketing mix.
You can do it. Get out of your office. Image source. I know you’re busy. Busy increasing your ROI, optimizing your campaigns, boosting your conversion rates, writing killer copy, testing the latest headline and so much more. The list goes on and on because marketing never sleeps. But take my word: you have to get out of your office.
Moz founder Rand Fishkin once said, “If I were doing another startup today, it would focus on software for conversion rate optimization. I think this is still the most under-utilized and highest ROI activities in the marketing department.” This was back in 2010. Since then, Conversion Rate Optimization (CRO) has become even more prevalent across digital marketing departments ...
Yes, yes it can. (image source) When it comes to conversion rate optimization and landing pages, the casual cliché “less is more” really rings true. Less distractions, less links, less “leaks” and ultimately less choice equals higher conversion rates, more leads and more money in the bank. But what does “less” actually mean? When it comes to landing page optimization, “less” really means one.