Stefanie Grieser

  • The Making of a Localized Digital UK Marketing Campaign

    Thinking about going global? Dip your toes in with a geo-targeted marketing campaign. Image via Shutterstock. If your company is based in North America, you’re probably marketing to North Americans. Heck, even if you’re not based in North America, you might be focusing your marketing efforts on Americans. We do it at Unbounce.

    Stefanie Grieser/ Unbouncein Paid Search- 15 readers -
  • Kick-Start Your International Marketing Strategy by Leveraging Your Content

    Image source. Global marketing. Localization. International marketing. Entering emerging markets. Basically, world domination. These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of putting that strategy into action, the reasons (excuses) start to pile against it: “Global marketing is for deep-pocket ...

    Stefanie Grieser/ Unbouncein Content- 21 readers -
  • The Landing Page That Won Our Hearts (And Won Its Creator a Trip to CTA Conf)

    A couple weeks ago we announced a contest on our blog. It wasn’t the type of contest where the winner just gets an iPad. Nope, not here. The winner would be sent to Unbounce’s Call To Action Conference in Vancouver this September 13th – 15th. The grand prize was a trip to Vancouver: including the flight, hotel and two conference tickets. The whole shebang! The challenge was simple.

    Stefanie Grieser/ Unbounce- 16 readers -
  • Win Your Way to CTAConf [Prize Package Valued at $4000]

    Tell us why you’re excited about coming to CTAConf… and we’ll send you fo’ free. TL;DR: Create a landing page telling us why you deserve to go to CTAConf and you could win an all-expense trip to Call to Action Conference in Vancouver (a prize valued at over $4000). You read the Unbounce blog regularly.

    Stefanie Grieser/ Unbounce- 19 readers -
  • 12 Experts on Why Every Marketer Should Care About Conversion

    Moz founder Rand Fishkin once said, “If I were doing another startup today, it would focus on software for conversion rate optimization. I think this is still the most under-utilized and highest ROI activities in the marketing department.” This was back in 2010. Since then, Conversion Rate Optimization (CRO) has become even more prevalent across digital marketing departments ...

    Stefanie Grieser/ Unbounce- 48 readers -
  • Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

    Yes, yes it can. (image source) When it comes to conversion rate optimization and landing pages, the casual cliché “less is more” really rings true. Less distractions, less links, less “leaks” and ultimately less choice equals higher conversion rates, more leads and more money in the bank. But what does “less” actually mean? When it comes to landing page optimization, “less” really means one.

    Stefanie Grieser/ Unbouncein Social- 10 readers -