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In every significant marketplace there is competition. In many ways, competition is a great thing — it drives innovation, it pushes businesses to be better and it gives customers choices. When we’re vying for the same customers, it’s tempting to hide away with our ideas and keep our precious audiences to ourselves.
If you’re reading this blog post, you’re at least vaguely interested in the concept of Facebook ads. But is it just me, or does this whole concept make you feel a bit skeptical? Isn’t it kind of sleazy to pitch ourselves in front of unexpecting social media scrollers? Is this a legit way to grow my business, or is it just a bottomless money pit to be avoided at all costs? I’ ...
Alright everybody, the moment has arrived: it’s the grand unveiling of Steph’s secret podcast project. It’s called Courage & Clarity, and we think you’re going to love it. We’ve been doing LOTS of work behind the scenes to bring you an entire collection of real, honest stories intended to help you find the courage & clarity to go after what you love.
If you haven’t started your own podcast yet, odds are you’ve thought about it. Podcasting is awesome because people can tune in on the go — in their cars, while washing dishes or mowing the lawn. On top of this, many of us feel comfortable “just talking” instead of sitting down to write a blog post or attempt to record something on YouTube.
Picture this: you’ve been working hard on your business when an amazing opportunity comes along. You’ve been asked to speak on a panel where your ideal customers will be eagerly listening in the audience. The adrenaline starts pumping as you process the good news, when suddenly… Panic sets in. As you read more details about the panel, you realize that the other participants ...
April is famous for bringing us rain showers, baseball and the second quarter of the year. What we talk about less often? The goals you eagerly set back in January, now swept under that giant pile of stuff in your garage you promise you’ll organize this Spring. We hear from hopeful business builders all the time who sheepishly admit, “I was so motivated to pursue these dreams, ...
The FizzleCo team is once again growing! At Fizzle we’re focused on creating the best training for independent business builders on the web, and this is a great opportunity for the right person to join a very special little company. Your responsibility on the team will be member success and satisfaction. This is an intensely customer-focused role.
“I just don’t understand,” she sighed, visibly frustrated. “I did what ‘the experts’ say to do: I validated my idea. I built this product based on customer research. And yet, when I launched… nothing… crickets. What gives?” Just a few months ago, I was having this exact conversation with a good friend over coffee.
If you’re like the rest of us, you’ve probably found yourself daydreaming about the life of an entrepreneur: set your own hours, live where you want, make money from passive income while you sleep and wake up to the “cha-ching!” of a cash register as you check your bank account. As much as you might feel giddy about leaving your day job behind, the truth is that employment pr ...
For those of us providing some type of service for a living (and that’s 84% of businesses in the US), referrals can be the fuel that fires the engine of growth. The choice to become a customer is rooted in trust. When it comes to figuring out who we can rely on, most of us will place our business in the hands of someone recommended by a friend versus a complete stranger.
We live in a world where eight out of ten businesses will fail. Entrepreneurs are encouraged to dust themselves off after an idea fails and try again, repeating the process with a new concept, hoping that this one sticks. But what if it was possible to minimize this risk, thereby boosting chances of success before even starting? If it’s very possible to verify that the idea i ...
It’s been said that goals without plans are little more than daydreams. While it’s great to have dreams, my guess is that you’d like your business to be built on something more substantial than some hopes and wishes. You wouldn’t build a house without a blueprint, and a pilot wouldn’t fly an airplane without a flight map.
Can you remember the days when you believed you would never generate enough revenue to call your idea – your passion – a real business? And yet, here you are today, feeling overwhelmed by tasks, to-do’s and client requests. You’ve had to turn paying customers away due to a full schedule, and you might even be starting to receive some complaints.