steph crowder

  • You Know You Need to Define Your Ideal Client, Target Market & Niche, Right? (FS208)

    We’re willing to bet you’ve heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you’re even sick of these concepts? (It’s okay, you can roll your eyes a little!) You’re probably tired of hearing these buzzwords because they get thrown around way too often without much meaning attached to them.

    Fizzle- 16 readers -
  • Should You Partner With Competitors (or Fight Them Tooth & Nail)? FS202

    In every significant marketplace there is competition. In many ways, competition is a great thing — it drives innovation, it pushes businesses to be better and it gives customers choices. When we’re vying for the same customers, it’s tempting to hide away with our ideas and keep our precious audiences to ourselves.

    Fizzle- 20 readers -
  • 3 Big Facebook Ad Strategies for Any Level of Business

    If you’re reading this blog post, you’re at least vaguely interested in the concept of Facebook ads. But is it just me, or does this whole concept make you feel a bit skeptical? Isn’t it kind of sleazy to pitch ourselves in front of unexpecting social media scrollers? Is this a legit way to grow my business, or is it just a bottomless money pit to be avoided at all costs? I’ ...

    Fizzlein Social- 21 readers -
  • How to Find Courage & Clarity in Your Business (Our New Podcast is Here!)

    Alright everybody, the moment has arrived: it’s the grand unveiling of Steph’s secret podcast project. It’s called Courage & Clarity, and we think you’re going to love it. We’ve been doing LOTS of work behind the scenes to bring you an entire collection of real, honest stories intended to help you find the courage & clarity to go after what you love.

    Fizzlein How To's- 23 readers -
  • Thinking About Launching a Podcast? Read This First

    If you haven’t started your own podcast yet, odds are you’ve thought about it. Podcasting is awesome because people can tune in on the go — in their cars, while washing dishes or mowing the lawn. On top of this, many of us feel comfortable “just talking” instead of sitting down to write a blog post or attempt to record something on YouTube.

    Fizzle- 15 readers -
  • 4 Things to Do When You Feel Like a Fraud

    Picture this: you’ve been working hard on your business when an amazing opportunity comes along. You’ve been asked to speak on a panel where your ideal customers will be eagerly listening in the audience. The adrenaline starts pumping as you process the good news, when suddenly… Panic sets in. As you read more details about the panel, you realize that the other participants ...

    Fizzle- 12 readers -
  • Spring Cleaning for Goals: 3 Ways to Keep This Year’s Dreams from Dying

    April is famous for bringing us rain showers, baseball and the second quarter of the year. What we talk about less often? The goals you eagerly set back in January, now swept under that giant pile of stuff in your garage you promise you’ll organize this Spring. We hear from hopeful business builders all the time who sheepishly admit, “I was so motivated to pursue these dreams, ...

    Fizzle- 8 readers -
  • Fizzle is Hiring! Join us as a Member Success Specialist

    The FizzleCo team is once again growing! At Fizzle we’re focused on creating the best training for independent business builders on the web, and this is a great opportunity for the right person to join a very special little company. Your responsibility on the team will be member success and satisfaction. This is an intensely customer-focused role.

    Fizzle- 9 readers -
  • 3 Common Customer Interview Mistakes

    “I just don’t understand,” she sighed, visibly frustrated. “I did what ‘the experts’ say to do: I validated my idea. I built this product based on customer research. And yet, when I launched… nothing… crickets. What gives?” Just a few months ago, I was having this exact conversation with a good friend over coffee.

    Fizzle- 12 readers -
  • How to Afford an Entrepreneurial Lifestyle: A Comprehensive Guide to Minimum Viable Income

    If you’re like the rest of us, you’ve probably found yourself daydreaming about the life of an entrepreneur: set your own hours, live where you want, make money from passive income while you sleep and wake up to the “cha-ching!” of a cash register as you check your bank account. As much as you might feel giddy about leaving your day job behind, the truth is that employment pr ...

    Fizzlein How To's- 22 readers -
  • The 5 Step Process for Customer Interviews

    We live in a world where eight out of ten businesses will fail. Entrepreneurs are encouraged to dust themselves off after an idea fails and try again, repeating the process with a new concept, hoping that this one sticks. But what if it was possible to minimize this risk, thereby boosting chances of success before even starting? If it’s very possible to verify that the idea i ...

    Fizzle- 9 readers -
  • Hiring & Onboarding for Your Small Business: The Do’s & Don’ts of Attracting Top Talent

    Can you remember the days when you believed you would never generate enough revenue to call your idea – your passion – a real business? And yet, here you are today, feeling overwhelmed by tasks, to-do’s and client requests. You’ve had to turn paying customers away due to a full schedule, and you might even be starting to receive some complaints.

    Fizzle- 16 readers -