- Our Blog
Let’s all get on the same page right away: everything about selling turns us off. How many times have you pretended to be on the phone so you didn’t have to hear a pitch about saving the environment from the guy standing on the street corner? It’s okay, you can admit it :) When it comes to our businesses and projects, I’ve noticed that making sales is the achilles heel of many entrepreneurs.
When I was a kid, my dad used to give me a stern sideways glance and say, “you are who you choose to be friends with.” It always drove me insane. I am ME, I reassured myself uneasily. I’m not so easily influenced by other people. But was that really true? Even back then, I knew there was something to this notion.
One of the things we hear most often is that people want CLARITY in order to get started. They feel overwhelmed and murky, like they would totally get started if only they knew what to DO! Maybe you feel like you need answers before you begin, because you have to get this right. Today, we are flipping that. I know you think you need CLARITY in order to take ACTION.
Think back to the beginning of your journey. Or, perhaps you’re here right now: overwhelmed by the choices, drowning in info, all the options and none of the focus. In today’s world, with the “minimalism movement” upon us, there’s a good chance you’ve heard that more does not equal more. More stuff doesn’t mean more happiness (in fact, the science is starting to reveal that the opposite is true.
The whole “sales” thing has been a little bit wrecked by used car salesmen, Glengarry Glen Ross and old dudes in suits in weird hotel ballrooms. In the online business world, there’s a lot more fun shiny stuff to talk about than real deal selling. Sometimes we inadvertently make content creation the sun around which our entire businesses orbit, as if churning out enough conte ...
We know you’ve heard it before (um, even from us) — you should join a mastermind group, also known as a group of 4-6 people who meet about every two weeks to give each other advice and hold one another accountable to big goals. It’s kind of a no brainer, isn’t it? We all know that trying to do it all alone as an entrepreneur is a recipe for eventually giving up when the going gets tough.
We’re willing to bet you’ve heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you’re even sick of these concepts? (It’s okay, you can roll your eyes a little!) You’re probably tired of hearing these buzzwords because they get thrown around way too often without much meaning attached to them.
In every significant marketplace there is competition. In many ways, competition is a great thing — it drives innovation, it pushes businesses to be better and it gives customers choices. When we’re vying for the same customers, it’s tempting to hide away with our ideas and keep our precious audiences to ourselves.
If you’re reading this blog post, you’re at least vaguely interested in the concept of Facebook ads. But is it just me, or does this whole concept make you feel a bit skeptical? Isn’t it kind of sleazy to pitch ourselves in front of unexpecting social media scrollers? Is this a legit way to grow my business, or is it just a bottomless money pit to be avoided at all costs? I’ ...
Alright everybody, the moment has arrived: it’s the grand unveiling of Steph’s secret podcast project. It’s called Courage & Clarity, and we think you’re going to love it. We’ve been doing LOTS of work behind the scenes to bring you an entire collection of real, honest stories intended to help you find the courage & clarity to go after what you love.
If you haven’t started your own podcast yet, odds are you’ve thought about it. Podcasting is awesome because people can tune in on the go — in their cars, while washing dishes or mowing the lawn. On top of this, many of us feel comfortable “just talking” instead of sitting down to write a blog post or attempt to record something on YouTube.
Picture this: you’ve been working hard on your business when an amazing opportunity comes along. You’ve been asked to speak on a panel where your ideal customers will be eagerly listening in the audience. The adrenaline starts pumping as you process the good news, when suddenly… Panic sets in. As you read more details about the panel, you realize that the other participants ...
April is famous for bringing us rain showers, baseball and the second quarter of the year. What we talk about less often? The goals you eagerly set back in January, now swept under that giant pile of stuff in your garage you promise you’ll organize this Spring. We hear from hopeful business builders all the time who sheepishly admit, “I was so motivated to pursue these dreams, ...
The FizzleCo team is once again growing! At Fizzle we’re focused on creating the best training for independent business builders on the web, and this is a great opportunity for the right person to join a very special little company. Your responsibility on the team will be member success and satisfaction. This is an intensely customer-focused role.
“I just don’t understand,” she sighed, visibly frustrated. “I did what ‘the experts’ say to do: I validated my idea. I built this product based on customer research. And yet, when I launched… nothing… crickets. What gives?” Just a few months ago, I was having this exact conversation with a good friend over coffee.
If you’re like the rest of us, you’ve probably found yourself daydreaming about the life of an entrepreneur: set your own hours, live where you want, make money from passive income while you sleep and wake up to the “cha-ching!” of a cash register as you check your bank account. As much as you might feel giddy about leaving your day job behind, the truth is that employment pr ...