Stephan Spencer

  • SEO is not dead; it’s just a shape-shifter

    I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own Kool-Aid and really believe this nonsense.

    Stephan Spencer/ Search Engine Landin SEO- 12 readers -
  • 7 quick SEO hacks for the SEO newbie

    Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords. You may not have the time or resources right now to do an expensive site overhaul or to eve ...

    Stephan Spencer/ Marketing Landin SEO- 18 readers -
    Earlier about the same topic:
  • 5 super-common SEO mistakes content marketers make

    Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes: 1. Hustling for likes instead of links Your social strategy is completely misaligned if you aren ...

    Stephan Spencer/ Search Engine Landin SEO- 18 readers -
  • How to get a bird’s-eye view of the Google SERPs

    There are a lot of tools that track keyword rankings, and you may already be using one. These days, it’s insufficient to merely track keyword rankings within the “10 blue links,” as you are only capturing part of the story when it comes to your site’s SEO performance. Over the last several years, Google has enhanced the SERPs (search engine results pages) significantly and it ...

    Stephan Spencer/ Search Engine Landin SEO Google How To's- 17 readers -
  • SEO So Simple A Child Can Do It: In 5 Easy Steps

    As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge.

    Stephan Spencer/ Search Engine Landin SEO- 18 readers -
  • Psst! These Keyword Opportunities Are Sitting Right Under Your Nose

    You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that plan to increase your rankings, traffic, and of course, conversions. You’re good on your keyword plan, right? Not so fast! Are you sure there are no opportunities you are missing out on? What about keywords that aren’t in your plan yet? If yo ...

    Stephan Spencer/ Search Engine Landin SEO- 18 readers -
  • How To Attract Killer Links For E-Commerce Sites

    “Link building” has become a bit of a loaded term in the past few years. To some degree, this is justified. No one likes those dated and unprofessional “Hi, I was wondering if you would link to my site” emails. But the game has evolved, and frankly, I still love the term. Why? Because it isn’t “link begging” or “link loophole finding,” it is link building.

    Stephan Spencer/ Search Engine Landin SEO How To's- 12 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, and there are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use? There are both free and paid tools, and you can spend a fortune every ...

    Stephan Spencer/ Search Engine Landin SEO- 45 readers -
  • Industrial Strength Link Analysis With LinkResearchTools

    It’s a given that links and their anchor text, topical relevance, and content quality affect rankings in a major way. If you’re in a competitive niche, you’re going to need to do some industrial strength link analysis to ascertain what’s working and what isn’t, where the opportunities lie and where the landmines are hiding. That’s where an advanced tool like LinkResearchTools comes in.

    Stephan Spencer/ Search Engine Landin Social SEO Google Facebook- 19 readers -
  • A Glimpse Into The Future Of Search

    In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource: The Power of Ideas on a Finite Planet), a startup founder, and a former search gu ...

    Stephan Spencer/ Search Engine Landin SEO- 22 readers -