stephanie appelton

  • Targeting Options (and benefits) of YouTube Advertising’s ‘Trueview’

    Did you know that YouTube is now the second largest search engine in the world? More and more people are utilizing video ads to increase awareness, strengthen brand equity, generate leads and entice direct responses. Much like traditional television ads, video advertising on TrueView provides a large reach, but unlike traditional commercials, TrueView offers various targeting options.

    Rise to the Top- 14 readers -
  • Google AdWords Express: Pros and Cons

    As an Account Manager, I field many questions from clients about the services I manage, along with digital marketing questions in general. Recently a client has asked me about Google AdWords Express and I had to do some investigating to find out more about this scaled back version of the standard Google AdWords offering.

    Rise to the Topin Paid Search Google- 15 readers -