Stephanie Castillo

  • The Case for Content Marketing

    As thinkers, leaders and crafters, marketers are always trying to stay on top of the trends that pertain to their target audiences. With the lines between B2B and B2C marketing rapidly dissolving, it’s apparent that regardless of industry — marketers are shifting towards a more humanistic approach to tone. It’s this factor that makes content the leading foot in any marketing initiative.

    Stephanie Castillo/ Visual.lyin Social Content- 15 readers -
  • 10 Reports Every Marketer Needs to Read

    It’s no surprise that marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

    Stephanie Castillo/ Visual.lyin Content- 20 readers -
  • Best Practices for Crafting Internal Brand Training Videos

    Stephanie Castillo published on July 8, 2015 in Video Your creative team spends a lot of energy investing in content for the audience you serve. When was the last time you turned the tables and created collateral for internal purposes only? Among the types of content you could produce for internal use, video should be at the top of your list.

    Stephanie Castillo/ 15 readers -
  • 12 Tools for Creating and Discovering GIFs

    Animated GIFs. You see them everywhere. Either as a response, reaction or qualifier that adds extra oomph to any statement. For the longest time GIFs have been associated with the Internet’s funny bone, but now brands are finding ways to incorporate this form of visual content into their marketing. After all, GIFs occupy a space between images and video that leaves much room for exploration.

    Stephanie Castillo/ Visual.lyin Twitter YouTube- 38 readers -
  • The Top 5 Ways Brands Use Social Video

    Micro-content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.

    Stephanie Castillo/ Visual.lyin Social Content- 3 readers -