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As thinkers, leaders and crafters, marketers are always trying to stay on top of the trends that pertain to their target audiences. With the lines between B2B and B2C marketing rapidly dissolving, it’s apparent that regardless of industry — marketers are shifting towards a more humanistic approach to tone. It’s this factor that makes content the leading foot in any marketing initiative.
It’s no surprise that marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of m ...
Stephanie Castillo published on September 3, 2015 in Content Marketing Content Marketing World has become a captivating event that places content as the heart of marketing. With audiences doubling in size every year, companies are realizing how important it is to understand, create and distribute content.
Stephanie Castillo published on July 8, 2015 in Video Your creative team spends a lot of energy investing in content for the audience you serve. When was the last time you turned the tables and created collateral for internal purposes only? Among the types of content you could produce for internal use, video should be at the top of your list.
Animated GIFs. You see them everywhere. Either as a response, reaction or qualifier that adds extra oomph to any statement. For the longest time GIFs have been associated with the Internet’s funny bone, but now brands are finding ways to incorporate this form of visual content into their marketing. After all, GIFs occupy a space between images and video that leaves much room for exploration.
Micro-content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.
Marketers are always looking for the next big way to leverage new and existing platforms; always trying out the latest trends in content marketing and social media. If listicles, Upworthy headlines, “epic” selfies and Twitter photo collages are the new thing, then everyone jumps in. But if your ultimate goal is to get your brand seen and their brand message heard, does swimming ...