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Social media users love to complain. Sometimes I think that the sole purpose of many is to complain. I have to admit, I too am guilty of throwing the negatives out there for the world to see in hopes that the company who “wronged” me will make things better. We all do it. As a business owner a complaint can sting.
If you are using social media correctly, you’re using it to build your email list. Honestly, your email list is where the gold is. Too many people think you can put up a website, build a store and people will buy. While partially this is true, you do need an online store to sell online, what you really need is to build your leads and email list so that you can nurture them into buying.