stephanie levonne

  • Buying a pre-owned domain? Check these 10 things first

    With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so it is important to approach such a purchase with caution.

    Search Engine Landin SEO- 16 readers -
  • 5 ways your merchandising strategy is affecting SEO performance

    When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the holistic needs of the website.

    Search Engine Landin SEO- 19 readers -
  • Will my organic rankings suffer if I don’t have a blog?

    A client wants to develop a content strategy so they can rank for more keywords but isn’t sure if they can muster the resources to create a blog. Sound familiar? When budgets are tight, it’s often tempting to put more money behind your paid media campaigns; after all, you can actually see which ads and optimizations are generating the most revenue each month.

    Search Engine Landin SEO- 28 readers -
  • A comprehensive guide to SSL certificates

    A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for.

    Marketing Landin SEO- 26 readers -
    Earlier about the same topic:
  • A comprehensive guide to SSL certificates

    A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for.

    Search Engine Landin SEO- 19 readers -
  • Don’t get duped by duplicate content: 8 quick checks for every SEO

    You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget.

    Search Engine Landin SEO- 25 readers -
  • 10 factors that may be impacting your organic traffic

    Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions.

    Search Engine Landin SEO- 35 readers -