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Merchant: Bonobos Location: Nationwide Size: 30+ Guideshop locations Platforms: Tulip Retail Bottom Line: In-store mobile technology can help associates forge deeper relationships with retail shoppers. In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has sinc ...
For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...
Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years.
E-commerce outlets regularly beat out their brick-and-mortar counterparts across retail benchmarks like merchandise selection, price, and even checkout speed, but they’ve struggled to replicate the level of customer service that local merchants can provide. Some online-only retailers have tried to combat this by opening pop-up shops or putting their boutiques inside larger de ...
Merchant: My Amazing Maid Location: Columbus, GA Platform: Signpost, Facebook, MailChimp, Google Bottom Line: Businesses can save money when they target their best promotions to the customers most in need of an enticement. In an industry where traditional word of mouth is paramount, Royce Ard has figured out a way to use technology to his advantage.
Here’s How Marketers Can Capitalize on Valentine’s Day Foot Traffic Trends February 13, 2017 by Stephanie Miles Leave a Comment Filed Under: News Are dinner and drinks passé on the most romantic night of the year? According to a new analysis of Valentine’s Day foot traffic trends conducted by the location intelligence company Foursquare, movie theaters are the place to be.
Swirl Launches Direct Facebook Integration for Online-to-Offline Attribution February 9, 2017 by Stephanie Miles Leave a Comment Filed Under: News Online-to-offline attribution continues to be a major pain point for retailers and brands, as businesses struggle to connect online ads to in-store visits.
Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending.
Retailers are off to a bumpy start this year, with some of the nation’s largest brick-and-mortar chains announcing plans to shut down certain locations or close up shop altogether. With so much upheaval in the retail industry, Foursquare decided to use its first-party foot traffic data to offer a glimpse into the future for those brick-and-mortar stores left standing in towns across America.
Merchant: Nutrishop Location: San Francisco, California Platforms: Pointy, Lightspeed POS, MailChimp, Instagram, Facebook Bottom Line: Brick-and-mortar businesses can use digital marketing tools to give their products an online presence without actually selling through their websites. Brick-and-mortar retailers are clamoring to take advantage of the boom in e-commerce, but ...
Merchant: East Coast Wings + Grill Location: North Carolina, Pennsylvania, Florida, South Carolina, Tennessee, Georgia, and Texas Platforms: Momentfeed, Facebook, Instagram Bottom Line: Using digital marketing platforms, brands can measure the lasting impact of social media campaigns. Super Bowl advertising can drive buzz for national brands, but putting together high-prof ...
5 Quick-Serve Restaurant Brands Using Artificial Intelligence to Change the Way We Eat February 1, 2017 by Stephanie Miles Leave a Comment Filed Under: Features The type of ultra-personal service that was once offered by waiters at mom-and-pop diners is now being duplicated by highly-sophisticated computer algorithms, as many of the country’s largest restaurant chains start investing more in.
Standard business hours no longer apply for consumers who’ve grown accustomed to shopping online. More and more consumers expect the small businesses in their own communities to be open when they’re ready to book appointments or ask questions, regardless of the time of day. According to a survey by ReachLocal, 23% of local business leads now come in after hours, and half of c ...
Merchant: Good Food Guys Location: San Francisco, California Platforms: Thanx, Chartio Bottom Line: Customer data analysis and consumer research can help restaurants hone in on the most effective digital marketing strategies. Retailers weren’t alone in their quest to capitalize on the frenetic holiday shopping season.
Online reviews from everyday consumers are incredibly important for small business owners, but the impact from an anonymous review is far outweighed by what can happen when an influencer mentions a business or product. So-called “digital influencers” are people with large online followings who post regularly on their own blogs and social media accounts.
Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Nearly 60% of agencies say they worry about inventory quality when engaging in programmatic buys, making this a substantial issue that’s not going away on its own.
Virginia-based marketing technology firm Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio and is continuing to add more capabilities to serve the franchise market.
How Retailers Running Beacon Campaigns Fared This Holiday Season January 12, 2017 by Stephanie Miles Leave a Comment Filed Under: News Retail sales were a mixed bag for brick-and-mortar stores this holiday season, with some categories — like electronics and home furnishings—faring better than others.
Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand their loyalty programs in the coming yea ...
New marijuana laws went into effect in states across the country last week, kicking off another wave of expansion for on-demand delivery startups that cater to users of medicinal and recreational pot. So-called “Uber for pot” startups are in high demand, not just among consumers but investors, as well.