Stephanie Miles

  • Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience

    Merchant: Bonobos Location: Nationwide Size: 30+ Guideshop locations Platforms: Tulip Retail Bottom Line: In-store mobile technology can help associates forge deeper relationships with retail shoppers. In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has sinc ...

    Stephanie Miles/ Street Fight- 19 readers -
  • Urban Outfitters Increases Conversions With Contextualized In-App Messaging

    For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...

    Stephanie Miles/ Street Fight- 17 readers -
  • 6 Ways Merchants Can Prepare For the Rise in Voice Search

    Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years.

    Stephanie Miles/ Street Fight- 13 readers -
  • As E-Commerce Looks for a Local Edge, In-Person Return Services Expand

    E-commerce outlets regularly beat out their brick-and-mortar counterparts across retail benchmarks like merchandise selection, price, and even checkout speed, but they’ve struggled to replicate the level of customer service that local merchants can provide. Some online-only retailers have tried to combat this by opening pop-up shops or putting their boutiques inside larger de ...

    Stephanie Miles/ Street Fight- 16 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending.

    Stephanie Miles/ Street Fightin Social Facebook- 20 readers -
  • Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

    Merchant: Nutrishop Location: San Francisco, California Platforms: Pointy, Lightspeed POS, MailChimp, Instagram, Facebook Bottom Line: Brick-and-mortar businesses can use digital marketing tools to give their products an online presence without actually selling through their websites. Brick-and-mortar retailers are clamoring to take advantage of the boom in e-commerce, but ...

    Stephanie Miles/ Street Fight- 13 readers -
  • 6 Platforms Merchants Can Use to Capture After-Hours Leads

    Standard business hours no longer apply for consumers who’ve grown accustomed to shopping online. More and more consumers expect the small businesses in their own communities to be open when they’re ready to book appointments or ask questions, regardless of the time of day. According to a survey by ReachLocal, 23% of local business leads now come in after hours, and half of c ...

    Stephanie Miles/ Street Fight- 12 readers -
  • 5 Influencer Marketing Platforms for SMBs

    Online reviews from everyday consumers are incredibly important for small business owners, but the impact from an anonymous review is far outweighed by what can happen when an influencer mentions a business or product. So-called “digital influencers” are people with large online followings who post regularly on their own blogs and social media accounts.

    Stephanie Miles/ Street Fightin Social- 27 readers -
  • 6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

    Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Nearly 60% of agencies say they worry about inventory quality when engaging in programmatic buys, making this a substantial issue that’s not going away on its own.

    Stephanie Miles/ Street Fight- 26 readers -
  • Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push

    Virginia-based marketing technology firm Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio and is continuing to add more capabilities to serve the franchise market.

    Stephanie Miles/ Street Fight- 46 readers -
  • How to Keep Customers Loyal in 2017

    Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand their loyalty programs in the coming yea ...

    Stephanie Miles/ Street Fightin Social How To's- 22 readers -
  • 7 Startups Vying to Become the Uber of Pot

    New marijuana laws went into effect in states across the country last week, kicking off another wave of expansion for on-demand delivery startups that cater to users of medicinal and recreational pot. So-called “Uber for pot” startups are in high demand, not just among consumers but investors, as well.

    Stephanie Miles/ Street Fight- 27 readers -