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That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. Foursquare has been doing it for years, most famously when it accurately predicted Chipotle’s sales drop in 2016. But a new report released this morning by Proximity.
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.
With Yext Integration, ShopKeep Looks Beyond Payment Processing November 14, 2017 by Stephanie Miles Leave a Comment Filed Under: News More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms announced just this morning.
As retailers with brick-and-mortar stores race to compete against e-commerce giants like Amazon, the job description of a sales associate is changing. According to the results of a new survey out this morning, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates ...
Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less. Using GPS data to track the physical movements of its panel of opted-in users, the location analytics firm Arrivalist found that fans who attende ...
As Hurricane Irma barreled down on the state of Florida, residents prepared with trips to local hardware stores and grocery stores, but they also visited quick-service restaurants, wireless retailers, and check cashing businesses in droves, according to visitation data provided by Placed, a location analytics firm.
Consumers want offline shopping experiences to be just as personalized as online, but new research from the customer data firm Segment shows that most major brands are failing to meet those expectations. In surveying 1,006 U.S. adults, Segment found that the vast majority are disappointed with the lack of personalization in their online and in-store shopping experiences.
TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product October 24, 2017 by Stephanie Miles Leave a Comment Filed Under: News Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups.
A new economic outlook report released by the team at Yelp just this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. Looking at economic opportunities for businesses in 50 U.S. cities, Yelp found the most strength in warm weather locations.
How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers October 16, 2017 by Stephanie Miles Leave a Comment Filed Under: Features If there’s any group of consumers likely to respond positively to location-based marketing, it’s millennials. Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving ...
5 Ways to Target Moviegoers with Location-Based Marketing October 11, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the sales slump.
Having a big budget doesn’t always ensure a positive return on investment in marketing, but strategically utilizing location data can increase the chances of a successful rollout. At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers.
Quick-service restaurants that rely primarily on cash transactions have traditionally had a tough time understanding the real world impact of advertising on channels like television and desktop. A new product released jointly by the data and technology provider PlaceIQ and the cross-platform measurement company comScore promises to change that, closing the gaping hole in attr ...
MomentFeed Leverages Data with New Partner Integration Program September 28, 2017 by Stephanie Miles Leave a Comment Filed Under: News Mobile social marketing platform MomentFeed announced a new product and partner integration program this morning at the company’s client summit in Santa Monica, California.
5 Ways Brands Can Use POS Data for Targeted Customer Marketing September 25, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. According to a 2017 report by Boston Retail Partners, 60% of retailers plan to have centralized POS within the n ...
Retail analysts are buzzing about Nordstrom’s merchandise-free store concept, but the approach itself is hardly new. A number of major retailers and startup fashion brands have pioneered a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales.
More than three-quarters of Americans now use smartphones, more than two billion messages are exchanged between people and businesses each month through Facebook Messenger, and usage of voice-enabled speakers, like Amazon Alexa and Google Home, is poised to grow another 130% this year alone. Rapid changes in the way people communicate aren’t just impacting personal relationsh ...
Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. In the United States, mothers control 85% of household purchases, with a $2.4 trillion spending power that brands can’t afford to ignore.
A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg.