Stephanie Miles

  • How MoviePass Is Using Subscriber Data for Retail Partner Integrations

    As MoviePass racks up subscribers, the subscription-based movie ticketing service is setting itself up to become a juggernaut in the hyperlocal marketing space. Having now reached 1.5 million paying subscribers, with 500,000 of those coming in just the last 30 days, MoviePass is keeping a sharp focus on the data it’s able to collect from moviegoers.

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  • 6 Self-Service Location Intelligence Solutions

    When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions last year, the company joined a select group of hyperlocal vendors. Thanks in part to the maturing location intelligence market, a small but growing number of firms are providing self-service capabilities to sophisticated clients.

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  • Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

    Merchant: Woods Grove Location: Brooklyn, New York Vendor: Happy Returns Bottom Line: Accepting returns for e-commerce stores is one way for brick-and-mortar retailers to bring new customers into the fold. If you can’t beat ‘em, join ‘em. As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing w ...

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  • Could Revamped Loyalty Programs Save the Retail Industry?

    Predictions of dire times ahead for the brick-and-mortar retail industry are well known, but the solution to fending off e-commerce heavyweights isn’t as simple as slashing prices in a race to the bottom. As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years.

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  • CraveLabs Launches Self-Service Location Intelligence Solution

    CraveLabs Launches Self-Service Location Intelligence Solution December 15, 2017 by Stephanie Miles Leave a Comment Filed Under: News In what could be seen as a signal of things to come for the mobile-location industry, CraveLabs is opening up its platform and launching a suite of self-service tools to give media planners and location analysts more open access to the company’s suite of locat.

    Stephanie Miles/ Street Fightin Mobile- 16 readers -
  • Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

    Instances of mobile ad fraud are growing so quickly that enterprise marketers are struggling just to identify the most costly forms. According to a new report by Forrester Consulting, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

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  • With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

    A new partnership between the technology vendors Freckle IoT and Tapad, announced this morning, could have major implications in the way international brands handle cross-device offline attribution. As of today, brands using Freckle’s offline attribution solutions will be able to take advantage of Tapad’s Device Graph for more granular attribution data.

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  • Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

    Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales November 28, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Will this holiday season be a cheerful one for brick-and-mortar retailers? The National Retail Federation certainly thinks so. The retail trade group estimates that nearly half (46%) of younger consumers plan to spend more during th ...

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  • Why Commercial Banks Are Turning to Proximity Technology

    That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. Foursquare has been doing it for years, most famously when it accurately predicted Chipotle’s sales drop in 2016. But a new report released this morning by Proximity.

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  • How Thanksgiving Day Store Closures Impact Black Friday Sales

    Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

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  • NinthDecimal Launches Website-to-Store Attribution Solution

    Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

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  • With Yext Integration, ShopKeep Looks Beyond Payment Processing

    With Yext Integration, ShopKeep Looks Beyond Payment Processing November 14, 2017 by Stephanie Miles Leave a Comment Filed Under: News More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms announced just this morning.

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  • Using Mobile Location Data to Target World Series Fans

    Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less. Using GPS data to track the physical movements of its panel of opted-in users, the location analytics firm Arrivalist found that fans who attende ...

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  • Location Analytics Tracks Human Movement Before Hurricane Irma

    As Hurricane Irma barreled down on the state of Florida, residents prepared with trips to local hardware stores and grocery stores, but they also visited quick-service restaurants, wireless retailers, and check cashing businesses in droves, according to visitation data provided by Placed, a location analytics firm.

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