Stephanie Miles

  • How Location Data Influences Consumer Buying Decisions

    The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more than 5,000 U.S.

    Stephanie Miles/ Street Fightin Paid Search How To's- 5 readers -
  • GoDaddy Beefs Up SMB Offerings With WordPress Websites

    Websites are the foundation of any digital marketing program for small businesses, and yet nearly half of merchants (46%) still don’t have their own websites. Web hosting giant GoDaddy is looking to change that with the launch of a new program it describes as the easiest way for businesses to build their own WordPress sites.

    Stephanie Miles/ Street Fightin Blogging- 9 readers -
  • Vistaprint Launches Platform to Connect Online and Offline Marketing

    Vistaprint is expanding beyond its roots as a provider of custom printed products today, with a new suite of digital marketing tools for “micro” business owners. The company’s redesigned website building platform, Vistaprint Digital, will include tools for social media marketing, local listings, email marketing, and business email, along with design services.

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • GasBuddy Enhances Targeting Capabilities With Cuebiq Partnership

    GasBuddy is upping the ante on consumer targeting and audience insights from its mobile apps, announcing a partnership with location intelligence firm Cuebiq that will give major brand advertisers better ways to reach audiences on their path to purchase. With more than 60 million users and two million daily price submissions, GasBuddy’s flagship mobile app is among the most p ...

    Stephanie Miles/ Street Fight- 9 readers -
  • 6 POS Systems Designed With Restaurants in Mind

    Change is coming to the restaurant industry, where the majority of businesses are still using legacy point-of-sale systems that don’t integrate with many of the mobile marketing and operational technologies that owners would like to implement. Forty-three percent of restaurant industry professionals say they plan to upgrade their restaurant technology within the next year, and ...

    Stephanie Miles/ Street Fightin Mobile- 6 readers -
  • 5 Tools for Buying Local Ads in National Publications

    Local audiences are a hot commodity, not just for small businesses, but also for national brands and retailers. Local SMBs and national marketers each make up 36% of spending on locally-targeted advertising, with the last 28% coming from larger local businesses, according to a report from IAB. And while online advertising gets the bulk of the attention, a whopping 87% of local ...

    Stephanie Miles/ Street Fight- 7 readers -
  • Belly Launches Loyalty Platform for Enterprise Retailers

    Looking for new ways to differentiate itself in the increasingly-crowded loyalty space, Belly is launching an omni-channel platform today that’s designed specifically for enterprise retailers. According to the company, BLUE by Belly will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving retailers with large physical store ...

    Stephanie Miles/ Street Fightin EMail- 9 readers -
  • Yelp Courts Developers With Launch of New Fusion Program

    Accessing high-quality local data has been a longstanding challenge for developers in the hyperlocal space. Now Yelp is launching a revamped developer portal designed to give hyperlocal vendors greater access to local content throughout more than 30 international markets. The Yelp Fusion developer program, which launches this morning, includes tools for developers to build wi ...

    Stephanie Miles/ Street Fight- 10 readers -
  • Case Study: Portland Retailer Reaches New Customers with At-Home Try-On

    Merchant: EcoVibe Apparel Location: Portland, Oregon Platforms: Dorrbell, Facebook, Instagram, Mailchimp Bottom Line: Partnering with a hyperlocal delivery service can help brick-and-mortar retailers attract customers who would otherwise shop online. Shopping online tends to be faster and more convenient than making purchases in-store, but when it comes to buying clothing, ...

    Stephanie Miles/ Street Fight- 8 readers -
  • 6 Click-to-Text Tools for Local Businesses

    6 Click-to-Text Tools for Local Businesses September 14, 2016 by Stephanie Miles Leave a Comment Filed Under: Features For years, click-to-call buttons have been touted as the key to turning mobile searchers into paying customers. But as millennials grow to become one of the most potent demographics for businesses — spending a collective $600 billion each year in the U.S.

    Stephanie Miles/ Street Fight- 10 readers -
  • 5 Predictive Ordering Platforms for Restaurants

    Restaurants tend to rely more heavily on technology than businesses in other verticals, with many having already adopted cloud-based POS and digital tools for marketing and promotion. But one area where restaurant owners are still struggling is inventory management — that is, predicting how many diners will show up at a given time and how much food they’ll consume.

    Stephanie Miles/ Street Fight- 7 readers -
  • How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    Within the past year, the local marketing industry has been flooded with new technologies. Vendors are pulling out all the stops to help small and mid-size businesses acquire and retain a higher percentage of their customers. The result has been a highly fragmented local marketing ecosystem, where the average marketer is using seven social media platforms, and even more cloud- ...

    Stephanie Miles/ Street Fight- 7 readers -
  • Case Study: Harley-Davidson Dealers Push to Grow Mobile Database

    Merchant: Calculated Risk Motorcycle Group Size: 6 dealerships Location: Texas Vendor: 7 Media Group Bottom Line: Customers are more likely to read mobile messages sent via SMS than traditional email newsletters. When marketers discuss the general effectiveness of email and SMS campaigns, they usually focus on the types of content or messaging being pushed out.

    Stephanie Miles/ Street Fightin Mobile EMail- 11 readers -