Stephanie Miles

  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    Digital ad spending in the U.S. is expected to reach more than $72 billion by the end of this year, surpassing TV and representing nearly 37% of total media ad spending overall. While this shift is accelerating faster than expected, it’s still not fast enough for many of those inside the mobile marketing industry.

    Stephanie Miles/ Street Fightin Mobile- 8 readers -
  • Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

    Black Friday sales have traditionally been used as a success metric to track the strength of the retail industry, but as consumers do more of their holiday shopping online, sales trends have started to shift. Small Business Saturday and Cyber Monday are increasing in popularity, expanding the peak shopping period for both online and offline stores, and brick-and-mortar retail ...

    Stephanie Miles/ Street Fight- 12 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns.

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • How Physical Retailers Can Improve Conversion Rates on Black Friday

    Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Spending is still expected to increase 3.6% overall, with department stores and e-commerce seeing the greatest gains. Seventy-three percent of consumers say they will look at sales or price discounts when deciding where to ...

    Stephanie Miles/ Street Fightin How To's- 14 readers -
  • How Should SMBs Track ROI From Local Search?

    Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent survey by the digital agency RevLocal said they are invested in local search — which includes SEO and PPC — ...

    Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark.

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
  • 5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

    5 Ways Brands Are Using Wearables to Create Unique Marketing Moments November 2, 2016 by Stephanie Miles Leave a Comment Filed Under: Features Wearables represent the final frontier in hyperlocal marketing, providing brand marketers with the type of relevant, real-time information necessary to produce highly-targeted digital campaigns.

    Stephanie Miles/ Street Fight- 17 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    Wooden suggestion boxes that were once commonplace on local business countertops have largely been replaced with public forums like Yelp and Facebook, where customers can air their grievances in a very public way. According to a recent survey by Sprout Social, social media is now the first place consumers turn when they have issues with products or services.

    Stephanie Miles/ Street Fightin Social How To's- 8 readers -
  • How Location Data Influences Consumer Buying Decisions

    The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more than 5,000 U.S.

    Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • GoDaddy Beefs Up SMB Offerings With WordPress Websites

    Websites are the foundation of any digital marketing program for small businesses, and yet nearly half of merchants (46%) still don’t have their own websites. Web hosting giant GoDaddy is looking to change that with the launch of a new program it describes as the easiest way for businesses to build their own WordPress sites.

    Stephanie Miles/ Street Fightin Blogging- 10 readers -
  • Vistaprint Launches Platform to Connect Online and Offline Marketing

    Vistaprint is expanding beyond its roots as a provider of custom printed products today, with a new suite of digital marketing tools for “micro” business owners. The company’s redesigned website building platform, Vistaprint Digital, will include tools for social media marketing, local listings, email marketing, and business email, along with design services.

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • GasBuddy Enhances Targeting Capabilities With Cuebiq Partnership

    GasBuddy is upping the ante on consumer targeting and audience insights from its mobile apps, announcing a partnership with location intelligence firm Cuebiq that will give major brand advertisers better ways to reach audiences on their path to purchase. With more than 60 million users and two million daily price submissions, GasBuddy’s flagship mobile app is among the most p ...

    Stephanie Miles/ Street Fight- 10 readers -
  • 6 POS Systems Designed With Restaurants in Mind

    Change is coming to the restaurant industry, where the majority of businesses are still using legacy point-of-sale systems that don’t integrate with many of the mobile marketing and operational technologies that owners would like to implement. Forty-three percent of restaurant industry professionals say they plan to upgrade their restaurant technology within the next year, and ...

    Stephanie Miles/ Street Fightin Mobile- 7 readers -