Stephanie Miles

  • 6 Ways Retailers Are Using Messaging Apps for Marketing

    Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Social commerce combines the best parts of e-commerce and social media, and it’s become an area that multichannel retailers and enterprise leaders are eager to embrace.

    Stephanie Miles/ Street Fight- 16 readers -
  • LBMA Report Finds Global Expansion of NFC Tech in 2017

    Location-based ad targeting is on the rise, but the technology that companies are relying on to amplify their messaging varies depending on the country, according to the results of a new global location trends report by the Location Based Marketing Association (LBMA). Use of location technology for marketing is on the rise, up 5% in the U.S., 6% in Canada, 7% in the U.K.

    Stephanie Miles/ Street Fight- 13 readers -
  • 5 Platforms Connecting Local Customers to their Online Footprints

    Major brands and enterprises are demanding more from their marketing and advertising departments this year, as big data continues to play a more integral role in the way these companies connect with customers on a local level. According to a recent report from the IAB, more than half (57%) of marketers expect cross-channel measurement and attribution to occupy most of their t ...

    Stephanie Miles/ Street Fightin EMail- 15 readers -
  • 5 Self-Service Platforms for Mobile Analytics

    For large app developers with unlimited resources, there are countless options for tracking, analyzing, and optimizing mobile marketing campaigns. But for small and mid-size developers, gaining insights across multiple campaign sources can be a much more challenging task. The vast majority of mobile analytics platforms have traditionally been aimed at the largest developers, l ...

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience

    Merchant: Bonobos Location: Nationwide Size: 30+ Guideshop locations Platforms: Tulip Retail Bottom Line: In-store mobile technology can help associates forge deeper relationships with retail shoppers. In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has sinc ...

    Stephanie Miles/ Street Fight- 28 readers -
  • Urban Outfitters Increases Conversions With Contextualized In-App Messaging

    For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...

    Stephanie Miles/ Street Fight- 21 readers -
  • 6 Ways Merchants Can Prepare For the Rise in Voice Search

    Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years.

    Stephanie Miles/ Street Fight- 17 readers -
  • As E-Commerce Looks for a Local Edge, In-Person Return Services Expand

    E-commerce outlets regularly beat out their brick-and-mortar counterparts across retail benchmarks like merchandise selection, price, and even checkout speed, but they’ve struggled to replicate the level of customer service that local merchants can provide. Some online-only retailers have tried to combat this by opening pop-up shops or putting their boutiques inside larger de ...

    Stephanie Miles/ Street Fight- 17 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    Social media isn’t the newest marketing channel on the block, but it’s certainly one of the most effective. In a recent survey by Infusionsoft, more than half (56%) of small business owners said they planned to increase their social media budgets this year, with Facebook coming in as the top social channel where businesses expect to increase their spending.

    Stephanie Miles/ Street Fightin Social Facebook- 26 readers -
  • Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

    Merchant: Nutrishop Location: San Francisco, California Platforms: Pointy, Lightspeed POS, MailChimp, Instagram, Facebook Bottom Line: Brick-and-mortar businesses can use digital marketing tools to give their products an online presence without actually selling through their websites. Brick-and-mortar retailers are clamoring to take advantage of the boom in e-commerce, but ...

    Stephanie Miles/ Street Fight- 14 readers -