Stephanie Miles

  • 5 Ways Brands Can Use POS Data for Targeted Customer Marketing

    5 Ways Brands Can Use POS Data for Targeted Customer Marketing September 25, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. According to a 2017 report by Boston Retail Partners, 60% of retailers plan to have centralized POS within the n ...

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  • How AI Bots, Voice Assistants Are Changing Shopper Behaviors

    More than three-quarters of Americans now use smartphones, more than two billion messages are exchanged between people and businesses each month through Facebook Messenger, and usage of voice-enabled speakers, like Amazon Alexa and Google Home, is poised to grow another 130% this year alone. Rapid changes in the way people communicate aren’t just impacting personal relationsh ...

    Stephanie Miles/ Street Fightin How To's- 18 readers -
  • PlaceIQ Study Examines the State of Integrated Marketing

    A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg.

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  • Placed Analysis Uncovers Location Data Biases

    Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

    Stephanie Miles/ Street Fightin Mobile- 25 readers -
  • 6 Mobile Customer Service Platforms for Retailers

    One of the many reasons why consumers are flocking to e-commerce retailers over their brick-and-mortar counterparts is speed. Driving to a store and parking takes time, as does browsing store shelves for specific items. But waiting in long lines to pay a cashier might be the most loathed part of the in-store shopping experience overall. It doesn’t have to be that way.

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  • Drawbridge Partnership Brings Identity Graph to Latin American Market

    Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way, partnering with Retargetly, a DMP headquartered in Argentina, to bring the Drawbridge Connecte ...

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • Case Study: Audiologist Offloads Management of Digital Campaigns

    Merchant: Audiology First Location: Columbia, Maryland Platforms: Facebook, Google, ReachLocal Bottom Line: Business owners who already feel stretched thin are more likely find success in hyperlocal marketing when they offload the day-to-day management of their campaigns to an outside agency. Audiologists go through years of training to receive their doctoral degrees and b ...

    Stephanie Miles/ Street Fightin Google Facebook- 23 readers -
  • How Football Viewership Trends Impact Brand Advertisers

    Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during the regular season and 6% during the pla ...

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    Nothing’s worse than seeing an ad for sunscreen on a rainy day in Seattle. By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates. Seeking to bridge the online and offline experience, enterprise marketers are increasing their spendin ...

    Stephanie Miles/ Street Fightin How To's- 26 readers -
  • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

    As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology as they track the physical locations of people and assets. A new report by Proximity.

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  • Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

    Foursquare is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past. Foursquare’s Swarm 5.0 mobile app puts an even bigger focus on “lifelogging,” which emphasizes users’ private check-in histories with charts and searchable maps.

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  • Local SEO Guide Launches Tool for Tracking Google My Business Updates

    Local SEO Guide Launches Tool for Tracking Google My Business Updates July 31, 2017 by Stephanie Miles Leave a Comment Filed Under: News Google has always been a dominant force in the local listings ecosystem, but an increase in the number of consumers searching for local business information across Google properties has brought the accuracy of Google My Business pages, or the lack thereof, .

    Stephanie Miles/ Street Fightin SEO Google- 17 readers -
  • Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios

    Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios July 26, 2017 by Stephanie Miles Leave a Comment Filed Under: News Forget those New Year’s resolutions. The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer, according to a new analysis of foot traffic patterns by the data science team at Foursquare.

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