Stephanie Miles

  • 6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

    Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Nearly 60% of agencies say they worry about inventory quality when engaging in programmatic buys, making this a substantial issue that’s not going away on its own.

    Stephanie Miles/ Street Fight- 23 readers -
  • Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push

    Virginia-based marketing technology firm Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio and is continuing to add more capabilities to serve the franchise market.

    Stephanie Miles/ Street Fight- 41 readers -
  • How to Keep Customers Loyal in 2017

    Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand their loyalty programs in the coming yea ...

    Stephanie Miles/ Street Fightin Social How To's- 20 readers -
  • 7 Startups Vying to Become the Uber of Pot

    New marijuana laws went into effect in states across the country last week, kicking off another wave of expansion for on-demand delivery startups that cater to users of medicinal and recreational pot. So-called “Uber for pot” startups are in high demand, not just among consumers but investors, as well.

    Stephanie Miles/ Street Fight- 25 readers -
  • Pingup Extends Reach With New Bing Integration

    Pingup Extends Reach With New Bing Integration January 4, 2017 by Stephanie Miles Leave a Comment Filed Under: News Online scheduling and ordering platforms have been quietly picking up steam as local merchant adoption rates climb, but the Boston-based tech developer Pingup is betting that 2017 will be the year the vertical finally explodes, thanks in part to a new integration between Pingup.

    Stephanie Miles/ Street Fight- 21 readers -
  • inMarket Launches Ambient Intelligence Platform for Brands

    Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S. Through a partnership with AMI Entertainment, the maker of digital jukeboxes and video systems used at more than 23,000 venues, inMarket expec ...

    Stephanie Miles/ Street Fight- 21 readers -
  • 5 Platforms For Making Tailored Recommendations Across Digital Channels

    Walk into the average big box retail store, and you’ll find a dizzying array of products in different styles, colors, and sizes. The scene can be overwhelming, and based on what research tells us, it’s not what shoppers want. As 2016 winds down and consumers finish up their last minute holiday shopping, they’re wanting to spend more time at retailers with limited, relevant, a ...

    Stephanie Miles/ Street Fight- 23 readers -
  • Brandify Launches Mobile-First Incubation Lab

    Brandify Launches Mobile-First Incubation Lab December 15, 2016 by Stephanie Miles Leave a Comment Filed Under: News Multi-location digital marketing platform Brandify announced this morning that it’s debuting Brandify Labs, a mobile-first incubator focused on innovation. “The local marketing ecosystem is consolidating,” says Brandify CEO Manish Patel.

    Stephanie Miles/ Street Fight- 16 readers -
  • SweetIQ Launches Next-Gen Listings Network

    Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites. The launch is the latest step in SweetIQ’s evolution, as the company expands with products to help brands, agencies, and small and mid-size businesses to measure conversions and increase local sales.

    Stephanie Miles/ Street Fight- 19 readers -
  • How Will Email Marketing Change in 2017?

    As local marketers begin putting together their strategies for the coming year, one thing is clear: Acquisition is out, and awareness is in. That’s according to the results of a new survey released just this morning by the email marketing firm Campaigner. In a survey of more than 500 email marketers, Campaigner found that the top email marketing challenge in 2016 was increas ...

    Stephanie Miles/ Street Fightin EMail How To's- 16 readers -
  • Vistaprint Continues Push Into Digital with Focus on Micro-Business Market

    For nearly two decades, Vistaprint has enjoyed the type of name recognition among small business owners that competitors in the industry would kill for. But as the company’s platform expands beyond print to include a full-service digital marketing suite, it’s working overtime to change public perception and expand its role as an all-in-one service provider for small and mid-size firms.

    Stephanie Miles/ Street Fightin EMail- 16 readers -
  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    Digital ad spending in the U.S. is expected to reach more than $72 billion by the end of this year, surpassing TV and representing nearly 37% of total media ad spending overall. While this shift is accelerating faster than expected, it’s still not fast enough for many of those inside the mobile marketing industry.

    Stephanie Miles/ Street Fightin Mobile- 9 readers -
  • Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

    Black Friday sales have traditionally been used as a success metric to track the strength of the retail industry, but as consumers do more of their holiday shopping online, sales trends have started to shift. Small Business Saturday and Cyber Monday are increasing in popularity, expanding the peak shopping period for both online and offline stores, and brick-and-mortar retail ...

    Stephanie Miles/ Street Fight- 14 readers -