Stephanie Miles

  • Case Study: Auto Shop Outsources Social Ad Campaigns

    Merchant: Reliable Auto Repair Location: San Jose, California Platforms: ReachLocal, Facebook, Google, Yelp Bottom Line: Business owners that don’t have personal Facebook accounts are more likely to outsource the management of their professional social media campaigns. As social media advertising becomes more pervasive, businesses have to do more to get noticed.

    Stephanie Miles/ Street Fightin Facebook- 10 readers -
  • How to Influence Customers Through Online Reviews

    Trust matters, particularly in the “fake news” era, and consumers are getting smarter in how they research the brands and products they buy. Rather than relying on the information in website pop-up ads and marketing pitches, consumers are leaning more heavily on online reviews. This is especially true for gen-Xers and millennials, who ranked online reviews as the No.

    Stephanie Miles/ Street Fightin How To's- 17 readers -
  • 5 Platforms Brands Can Use for Smarter Customer Communications

    Marketers are in control over the channels they use to communicate with customers and the type of content they put out, but once a marketer presses “send” on an email, social, or SMS campaign, consumers take the reins in deciding how to engage with the content they receive. Low engagement rates can derail even the most ambitious digital marketing program, leading marketers to ...

    Stephanie Miles/ Street Fight- 17 readers -
  • 7 Ways That Brands Can Make Chatbot Conversations More Authentic

    Chatbots are transforming the customer experience and quickly moving into new sectors, like real estate and healthcare, but before marketers can expect conversation mimicking software and artificial intelligence to replace live customer service representatives and salespeople, they’ll need to find ways to overcome some of the obstacles preventing widespread consumer adoption.

    Stephanie Miles/ Street Fight- 23 readers -
  • Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

    Merchant: Kum & Go Size: 430 stores Locations: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Wyoming Platform: Koupon Media, Facebook Bottom Line: Using a platform that specializes in creating and distributing mobile offers can save businesses administrative time and curb instances of fraud.

    Stephanie Miles/ Street Fight- 25 readers -
  • 5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts

    5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts April 4, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Personalization, or one-to-one marketing, has become a key element for marketers looking for ways to stand out in a crowded digital landscape. Eighty-six percent of consumers say retailer personalization impacts their purchasing ...

    Stephanie Miles/ Street Fight- 17 readers -
  • 6 Ways Retailers Are Using Messaging Apps for Marketing

    Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Social commerce combines the best parts of e-commerce and social media, and it’s become an area that multichannel retailers and enterprise leaders are eager to embrace.

    Stephanie Miles/ Street Fight- 20 readers -
  • LBMA Report Finds Global Expansion of NFC Tech in 2017

    Location-based ad targeting is on the rise, but the technology that companies are relying on to amplify their messaging varies depending on the country, according to the results of a new global location trends report by the Location Based Marketing Association (LBMA). Use of location technology for marketing is on the rise, up 5% in the U.S., 6% in Canada, 7% in the U.K.

    Stephanie Miles/ Street Fight- 15 readers -
  • 5 Platforms Connecting Local Customers to their Online Footprints

    Major brands and enterprises are demanding more from their marketing and advertising departments this year, as big data continues to play a more integral role in the way these companies connect with customers on a local level. According to a recent report from the IAB, more than half (57%) of marketers expect cross-channel measurement and attribution to occupy most of their t ...

    Stephanie Miles/ Street Fightin EMail- 20 readers -
  • 5 Self-Service Platforms for Mobile Analytics

    For large app developers with unlimited resources, there are countless options for tracking, analyzing, and optimizing mobile marketing campaigns. But for small and mid-size developers, gaining insights across multiple campaign sources can be a much more challenging task. The vast majority of mobile analytics platforms have traditionally been aimed at the largest developers, l ...

    Stephanie Miles/ Street Fightin Mobile- 20 readers -
  • Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience

    Merchant: Bonobos Location: Nationwide Size: 30+ Guideshop locations Platforms: Tulip Retail Bottom Line: In-store mobile technology can help associates forge deeper relationships with retail shoppers. In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has sinc ...

    Stephanie Miles/ Street Fight- 31 readers -
  • Urban Outfitters Increases Conversions With Contextualized In-App Messaging

    For millennial-focused retail brands, simply having a mobile strategy isn’t enough. Innovation is expected, as these brands go beyond the basics to attract the attention of a digitally-enabled demographic. Urban Outfitters is no exception. The Philadelphia-based lifestyle retailer began using its customers’ real world behavior to support the smarter delivery of messaging with ...

    Stephanie Miles/ Street Fight- 23 readers -
  • 6 Ways Merchants Can Prepare For the Rise in Voice Search

    Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years.

    Stephanie Miles/ Street Fight- 20 readers -