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In Part 1 of my blog titled Why Companies Need To Start Thinking Of Micro-Moments, I reviewed the importance of why companies need to be present in moments that matter to users. In Part 2 of my blog, The Beginner’s Guide to Mobile Marketing, I will provide a step-by-step guide that your company can use for their mobile marketing strategy.
For the past 5 years, we’ve all heard the saying “this is the year of mobile”. Well, guess what? It’s finally here! 2016 is the year of mobile. So, what does this mean for companies? It means there’s no better place to be present than a user’s mobile device. The mobile phone is where we read emails, where we search, where we compare prices and products, and where we buy on the go.