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In Part 1 of my blog titled Why Companies Need To Start Thinking Of Micro-Moments, I reviewed the importance of why companies need to be present in moments that matter to users. In Part 2 of my blog, The Beginner’s Guide to Mobile Marketing, I will provide a step-by-step guide that your company can use for their mobile marketing strategy.
For the past 5 years, we’ve all heard the saying “this is the year of mobile”. Well, guess what? It’s finally here! 2016 is the year of mobile. So, what does this mean for companies? It means there’s no better place to be present than a user’s mobile device. The mobile phone is where we read emails, where we search, where we compare prices and products, and where we buy on the go.
Many businesses are situated in one location. Whether you’re a dentist, lawyer, doctor, or plumber, it is likely that you have one clinic or office in one specific location. Let’s say you are a plumber located in Toronto and you’ve created a website as a means of being found online. If your website is properly optimized for search engines, users are able to search for “Plumber ...
Social Media Advertising Predictions For 2015 And Beyond With more than one-quarter of the world’s population using Social Media, it’s becoming increasingly important for businesses to remain up-to-date with the latest trends in Social Media Advertising. More than ever, people from every part of the world and every stage in their life are posting, tweeting, instagramming and pinning.
Since the release of Google’s Panda and Penguin updates in 2011 and 2012, the internet has undergone a complete shift. In the past, websites that featured spammy back-link profiles and thin content ruled the internet. Nowadays, the Google results page is dominated by websites that acquire relevant back-links, and place an emphasis on fresh and useful content.