stephanie white

  • How To Use Adwords Campaign Drafts And Experiments

    February 28, 2017 Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic. Then you can view the results side-by-side before implementing the changes in the original campaign settings. When you are creating a new draft, Google will copy all the existing settings of a campaign and give you a test environment to make changes.

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  • How To Use The Attribution Model Comparison Tool

    January 25, 2017 Have you ever taken a deeper look into your customers’ behavior in Analytics? For instance, how long does it take your customers to convert? Understanding your customers’ buying journey is a complex task, but it is worth exploring to understand how they typically shop. Discovering how long your customers take to convert can help you verify that you are measu ...

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  • How To Use The Adwords App To Monitor Performance On The Go

    December 12, 2016 One of the highlights of 2016 was the release of the AdWords app. The app is a great way to monitor and manage your accounts while you are on the go. In the past, there were times when I was traveling and had to make changes using the non-mobile friendly interface. Now, you can easily view performance, pause campaigns or ad groups, or make a payment directly from the app.

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  • How To Setup The Newest AdWords Extension – Message Extensions

    November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive an ...

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  • What’s New With Adwords Editor 11.6?

    October 10, 2016 The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift and ensured your website is mobile frien ...

    PPC Heroin Paid Search- 18 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    August 15, 2016 Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path.

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  • How To Choose Your Google Display Network Audiences

    July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.

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