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What are Affiliate Location Extensions (ALE), and how do they differ from typical Location Extensions? ALEs are an AdWords feature that allows retailers and manufacturers to drive customers to specific authorized resellers and p ...
Structured Snippets: a Quick Guide Posted: 05.11.2016 If you build it, they will come. This is true not only of baseball fields in rural Iowa, but also of ad extensions for digital marketing. Utilizing the many features of ad extensions and building out the most comprehensive and robust account you can is a great way to boost metrics and achieve performance goals.
How-To: Organize Your Google Shopping Campaigns Posted: 03.07.2016 Creating Google Shopping campaigns is a great way to feature products, especially for ecommerce businesses. The ads, also known as Product Listing Ads (PLAs), are very compelling and tend to have more traffic, more qualified leads, and a broader presence on the SERP.