stephen bergen

  • A Guide to Google’s Responsive Ads for Display

    Responsive Ads for Display are a relatively new ad unit from Google; they are to Display Text Ads as Expanded Ads are to Text Ads. They have definite pros (flexibility) and cons (sub-optimal ...

    3Q Digital- 8 readers -
  • Pros & Cons of Mobile Campaign Segmentation

    One way to get more control over your mobile presence in AdWords today (there’s another option coming, and we’ll get to that below) is to utilize mobile campaign segmentation. This strategy involve ...

    3Q Digital- 6 readers -
  • Structured Snippets: a Quick Guide

    Structured Snippets: a Quick Guide Posted: 05.11.2016 If you build it, they will come. This is true not only of baseball fields in rural Iowa, but also of ad extensions for digital marketing. Utilizing the many features of ad extensions and building out the most comprehensive and robust account you can is a great way to boost metrics and achieve performance goals.

    3Q Digital- 6 readers -
  • How-To: Organize Your Google Shopping Campaigns

    How-To: Organize Your Google Shopping Campaigns Posted: 03.07.2016 Creating Google Shopping campaigns is a great way to feature products, especially for ecommerce businesses. The ads, also known as Product Listing Ads (PLAs), are very compelling and tend to have more traffic, more qualified leads, and a broader presence on the SERP.

    3Q Digitalin Google How To's- 7 readers -