Stephen Kenwright

  • Automating landing page creation is a really bad idea

    Tasks associated with SEO generally fall under two categories: Gathering data to report on performance and help inform decision making Implementing changes and campaigns based on what that data tells us. Reporting (tracking search visibility and pulling analytics data) or pulling raw data using crawlers and link tools such as Google’s Search Console can and probably should be automated.

    Stephen Kenwright/ Search Engine Watch- 6 readers -
  • Should We Still Worry About Thin Content?

    What makes content "thin"? Google’s original Panda algorithm did a relatively good job of identifying content that was inherently thin, but subsequent updates – and especially the more recent manual actions have brought important clarifications: it’s not about the quality of the copy but the value that content adds to the user.

    Stephen Kenwright/ Search Engine Watchin Content- 4 readers -
  • 3 Challenges Faced by Enterprise SEOs in 2015

    The challenges big businesses face in delivering results in organic search are becoming pretty consistent. Companies like Airbnb are disrupting their industries by being more agile than their more established counterparts – and the need to be reactive is more important in search than any other discipline.

    Stephen Kenwright/ Search Engine Watch- 10 readers -
  • What Is Viewability and Should We Apply It to Link Acquisition?

    Google recently reported that more than 56 percent of its ads are not measured as "viewable" – meaning more than half of all ads bought through Google are never seen by human eyes. According to Google’s blog, a statistically smaller number of publishers are responsible for making this figure so staggeringly large, yet the average publisher’s viewability is only 50.2 percent.

    Stephen Kenwright/ Search Engine Watch- 3 readers -
  • Press Releases Are Not an SEO Strategy

    I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly.

    Stephen Kenwright/ Search Engine Watchin SEO- 11 readers -