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What are the technical reasons porn sites have such low PageRank? None go over PR6. A lack of links from trusted sites? Rampant link exchanges with low quality sites? Penalties for affiliate links? Or is there a general penalty on the industry? Studio 3X, New York Have a question? Ask it in our Webmaster Help Forum: http://www.google.c ...
Tasks associated with SEO generally fall under two categories: Gathering data to report on performance and help inform decision making Implementing changes and campaigns based on what that data tells us. Reporting (tracking search visibility and pulling analytics data) or pulling raw data using crawlers and link tools such as Google’s Search Console can and probably should be automated.
What makes content "thin"? Google’s original Panda algorithm did a relatively good job of identifying content that was inherently thin, but subsequent updates – and especially the more recent manual actions have brought important clarifications: it’s not about the quality of the copy but the value that content adds to the user.
The challenges big businesses face in delivering results in organic search are becoming pretty consistent. Companies like Airbnb are disrupting their industries by being more agile than their more established counterparts – and the need to be reactive is more important in search than any other discipline.
Google recently reported that more than 56 percent of its ads are not measured as "viewable" – meaning more than half of all ads bought through Google are never seen by human eyes. According to Google’s blog, a statistically smaller number of publishers are responsible for making this figure so staggeringly large, yet the average publisher’s viewability is only 50.2 percent.
I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly.
Successful authors know that the first line of any writing has to be strong enough to capture the reader’s attention – otherwise they won’t continue reading. ...but Mark Twain, for example, didn’t have bounce rate to contend with. There’s no algorithm to penalize poor authors (they just don’t make any money).
Writing copy doesn’t always come naturally, but there are some basic principles o ...