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Let’s just get this out of the way: without an easy, intuitive user experience, your eCommerce website is doomed to fail. It’s really as simple as that. True, UX is important to any industry online, but eCommerce, where sales are dramatically affected by the ability to easily find and buy products, is completely dependent on it.
Unless you’re brand new to the internet, you’re probably already aware that content marketing is the weapon of choice among businesses with an online presence. Broadly put, the term refers to the distribution of helpful online content to boost customer interaction and increase profits. However, while creating material for your website or social media channels may sound simpl ...