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Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others ...
Immersive storytelling was on nearly every list of top trends for 2017 – and with good reason. Companies report increased user engagement, interest, and brand loyalty after telling stories with content instead of simply trying to push sales. Modern technologies have taken storytelling to the next level, pulling the audience directly into the experience, instead of keeping them ...
Content marketers are always looking for new ways to grow their brands and build awareness. To increase your business, you need to go where the customers are – and these days, your potential customers are almost guaranteed to be on some sort of social media network. Snapchat, Facebook, Instagram, Twitter and other social media platforms have changed marketing.
If you have a website, you want people to see it. If it’s a blog, you want people to read it, and if it’s a product, you want people to buy it. The first step is getting your page to pop during a search. Next, you need your target audience to click the link. At this point, the battle is not over. You need that customer to convert – to buy, follow, sign up, etc.
In this the age of connectivity, consumer expectations are high. They expect their fitness devices to speak to their phones, which talk to their laptops, which link to their e-readers, which have full web access. Each of these products in turn should connect with social media. Social media platforms such as Facebook and Twitter have quickly become hubs of communication – it’s ...