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Imagine what it would feel like if you bought a car two years ago and were then told that there was a free software upgrade that enabled it to become self-driving. Half a million of the installed base of Wi-Fi routers from Cisco’s very successful Meraki division have a Bluetooth radio embedded alongside the Wi-Fi radio. Meraki started including Bluetooth radios in their routers two years ago.
I’ve been studying how to strike it rich in the Bluetooth beacon ecosystem for over three years now. There’s no question that what beacons enable, by bringing the power of digital into the world of the physical, is going to make some very fortunate people rich. Bringing the techniques that made Amazon great to brick and mortar stores is part of the secret, but that doesn’t tel ...