steve cameron

  • Phrase match is dead. Long live phrase match!

    When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match keywords. And others did not. Let’s consider why we did this.

    Search Engine Landin SEO- 16 readers -
  • Disclosure and transparency: The agency/client relationship twins

    There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone .

    Marketing Landin SEO- 16 readers -
  • Disclosure and transparency: The agency/client relationship twins

    There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone .

    Search Engine Landin SEO- 21 readers -
  • Does Google Really Know Where You Are?

    Earlier this year, I was trading anecdotes with a couple of fellow marketing professionals who were struggling to make sense of the geolocation settings within Google AdWords. Underlying everything we assume about geo-targeting is Google’s ability to correctly locate the user. If we are looking to serve ads to people in New York City, then (obviously) we need to target peopl ...

    Search Engine Landin SEO Google- 16 readers -
  • Where On Earth Are You?

    How much does Google know about Toronto? If you run a search then Google will tell you that Toronto has a population of almost 3 million people. If you geo-target Toronto in Google AdWords – just the city centre, there are almost 10 million. So which is it? Well, it’s almost 3 million. So, in that case, who are the other 7 million? And where are they? This is at t ...

    PPC Heroin Paid Search- 6 readers -