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Former Speaker of the House and veteran Boston politician Tip O’Neill famously said, “All politics is local.” Whether stumping for votes at the local union hall or country club or trudging door-to-door, every politician since Pericles has understood the importance of a hearty handshake and the chance to look the voter square in the eye.
At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to ask users to go beyond tagging “Likes” into rendering judgments about whether they love a post, find it funny or are actually angered by it. But there’s genius behind how Facebook is rolling out its new reactions emoji feature to subscribers.
A very long time ago — at least in “Technology Time,” where huge leaps of evolution can seem to happen practically overnight — businesses began to use email as a fundamental tool to reach and engage consumers. How they implemented it was pretty straightforward: They invested in their own on-premise software systems, so they could self-manage their email programs.