Steve Dille

  • Electioneering & email 2016: evolving voter engagement

    Former Speaker of the House and veteran Boston politician Tip O’Neill famously said, “All politics is local.” Whether stumping for votes at the local union hall or country club or trudging door-to-door, every politician since Pericles has understood the importance of a hearty handshake and the chance to look the voter square in the eye.

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  • Can A Hybrid Email Sending Strategy Give You The Best Of Both Worlds?

    A very long time ago — at least in “Technology Time,” where huge leaps of evolution can seem to happen practically overnight — businesses began to use email as a fundamental tool to reach and engage consumers. How they implemented it was pretty straightforward: They invested in their own on-premise software systems, so they could self-manage their email programs.

    Steve Dille/ Marketing Landin EMail- 20 readers -