Steve Groller

  • Is Paid Social Media Advertising Really Worth It?

    Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today.

    Steve Groller/ The Blog Heraldin Social Twitter- 10 readers -
  • A Review of this Year’s Newest Social Networks

    Another year’s nearly in the books and a slew of new social networks are working to catch our attention in their respective app stores. Whether you’re looking to make new friends or find another avenue to share an opinion or tell a great story, 2014 had something for everybody. Here are a few of the budding social networks you may want to give more than a passing swipe.

    Steve Groller/ The Blog Heraldin Social Twitter- 5 readers -
  • The Biggest Social Media Game Changers for 2015

    As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015. 1.

    Steve Groller/ The Blog Heraldin Social- 9 readers -
  • Maximize Your Social Media Strategy in Just 4 Steps

    Posted by Steve_Groller In the agency space, we often find ourselves on one side of an epic conflict. The battleground: the lush, rolling hills of the digital marketing landscape. The weapon of choice: social media marketing. Marketing officers (and their overseers in senior management) always seem to want very particular results regarding social; in other words, ways to justi ...

    Steve Groller/ Moz User Generated Blogin Social- 22 readers -