Steve Hammer

  • Overcoming AdWords Conversion Data Discrepancies

    Overcoming AdWords Conversion Data Discrepancies February 12, 2015 by Steve Hammer Leave a Comment Let’s start with a simple question. Actually this question is better: How many conversions did a campaign generate last month? Any PPC worth their salt will be able to give me a definitive number for that. It will feed our reports and justify our marketing spend.

    Steve Hammer/ The SEM Postin Paid Search- 13 readers -
  • Near Exact Match Monitoring AdWords Script

    Google’s recent tyrannical announcement to force AdWords advertisers to accept close variants with exact and phrase match has caused many sophisticated advertisers quite a bit of heartburn. For one, I’m concerned that with large and detailed accounts the loss of control can result in a major reduction in efficiency.

    Steve Hammer/ The SEM Postin Paid Search- 12 readers -