steve masters

  • Four reasons why marketers need to think like journalists

    When we suggest that marketers should think like journalists, we don't mean you should start hacking phone calls and selling kidneys to get the next big scoop. Trust me, having worked as a journalist in some capacity for more than six years, I can tell you that not all journalists are like that (and besides, I no longer have the technology for that line of work. Or any kidneys, for that matter).

    Econsultancy- 5 readers -