steve morgan

  • My First Unconference – Cardiff MeasureCamp II, July 2017

    On Saturday 29th July I had the pleasure of attending my first ever ‘unconference’ event: Cardiff MeasureCamp. Their second Cardiff event saw web analysts, SEOs and other digital marketers come together at the Welsh capital’s rugby stadium, some of whom had travelled not only from Bristol/London direction, but even from other European countries.

    State of Digital- 15 readers -
  • How to Run Live ‘Site Reviews’ at Events (and Why You Should)

    Site review at Cardiff SEO Meet I’ve been running a quarterly SEO meetup (Cardiff SEO Meet) since May 2016. Early on, I had the idea of running live ‘site reviews’ alongside talks, where we (the audience) would audit a website together, live on the night. We ran our first one at our second event (August 2016), which I was fortunate enough to Periscope with the permission of ...

    State of Digitalin SEO How To's- 20 readers -
  • The State of Digital Marketing Events – 3 Things I’d Like to See

    One of the (many) great things about our industry is that there are a ton of great digital marketing events taking place all over the world. You only have to take a quick look at the list we maintain here on State of Digital to see that much for yourself. And in recent months, I’ve seen a few brand new dedicated SEO conferences pop up here in the UK, which is indicative that ...

    State of Digital- 22 readers -
  • SEO is like Personal Training – the Ultimate SEO Analogy?

    18 October 2016 BY Steve Morgan Analogies have a funny ol’ reputation in the SEO industry. Over the years I’ve seen SEO analogy posts get slated by fellow digital marketers. Thumbs-downs don’t exist on Moz/YouMoz anymore (they do against comments, but not against posts), but I remember this post – SEO Is Like Buying A Home – getting a ton of thumbs-downs at the time (and i ...

    State of Digitalin SEO- 15 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    9 August 2016 BY Steve Morgan Recently Linkdex’s Jono Alderson (@jonoalderson) wrote an excellent piece about how SEO agencies should better serve clients. Here are a few snapshot takeaways from the post: “Brands should consider why they’re outsourcing, rather than what.” (Original emphasis) “For the most part, [outsourcing to agencies] worked, because in-house teams tend ...

    State of Digitalin SEO- 12 readers -
  • 4 Lessons We Can Learn From a ‘Link Nirvana’ Client

    The link building side of SEO can be hard work – even when you’re working with a client who runs a good business and deserves recogition. And in some industries (particularly ‘boring’ industries), it can be even harder… So it’s always a pleasure when you work with a ‘link nirvana’ client. What is ‘link nirvana’? ‘Link nirvana’ is when a business/website gets links naturally, without even trying.

    State of Digitalin SEO- 22 readers -
  • How Many Clients is Too Many Clients? A Look at the Industry

    Estimated reading time: 8 minutes, 41 seconds “Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d just spoken to at an event. “He’s currently juggling 6 clients. Six! That’s way too many.” “Pfft, yeah…” I replied, through partially gritted teeth. I was juggling 8 at the time.

    State of Digital- 17 readers -
  • Why we Need to Stop Marketing to our Friends and Actually Start Marketing

    19 April 2016 BY Steve Morgan Estimated reading time: 4 minutes, 27 seconds It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to me and dozens of other friends as a group message. I don’t have access to the message anymore (I ‘left’ the group pretty much straight away – you’ll see why in a se ...

    State of Digitalin Social Content- 12 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    24 February 2016 BY Steve Morgan Estimated reading time: 10 minutes, 7 seconds Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things to all people… I recently conducted ...

    State of Digitalin Paid Search SEO- 20 readers -