steve morgan

  • My First Unconference – Cardiff MeasureCamp II, July 2017

    On Saturday 29th July I had the pleasure of attending my first ever ‘unconference’ event: Cardiff MeasureCamp. Their second Cardiff event saw web analysts, SEOs and other digital marketers come together at the Welsh capital’s rugby stadium, some of whom had travelled not only from Bristol/London direction, but even from other European countries.

    State of Digital- 15 readers -
  • How to Run Live ‘Site Reviews’ at Events (and Why You Should)

    Site review at Cardiff SEO Meet I’ve been running a quarterly SEO meetup (Cardiff SEO Meet) since May 2016. Early on, I had the idea of running live ‘site reviews’ alongside talks, where we (the audience) would audit a website together, live on the night. We ran our first one at our second event (August 2016), which I was fortunate enough to Periscope with the permission of ...

    State of Digitalin SEO How To's- 20 readers -
  • The State of Digital Marketing Events – 3 Things I’d Like to See

    One of the (many) great things about our industry is that there are a ton of great digital marketing events taking place all over the world. You only have to take a quick look at the list we maintain here on State of Digital to see that much for yourself. And in recent months, I’ve seen a few brand new dedicated SEO conferences pop up here in the UK, which is indicative that ...

    State of Digital- 22 readers -
  • SEO is like Personal Training – the Ultimate SEO Analogy?

    18 October 2016 BY Steve Morgan Analogies have a funny ol’ reputation in the SEO industry. Over the years I’ve seen SEO analogy posts get slated by fellow digital marketers. Thumbs-downs don’t exist on Moz/YouMoz anymore (they do against comments, but not against posts), but I remember this post – SEO Is Like Buying A Home – getting a ton of thumbs-downs at the time (and i ...

    State of Digitalin SEO- 15 readers -
  • Collaborative Link Building: Tips and Tools for Working Better with Clients

    9 August 2016 BY Steve Morgan Recently Linkdex’s Jono Alderson (@jonoalderson) wrote an excellent piece about how SEO agencies should better serve clients. Here are a few snapshot takeaways from the post: “Brands should consider why they’re outsourcing, rather than what.” (Original emphasis) “For the most part, [outsourcing to agencies] worked, because in-house teams tend ...

    State of Digitalin SEO- 12 readers -
  • 4 Lessons We Can Learn From a ‘Link Nirvana’ Client

    The link building side of SEO can be hard work – even when you’re working with a client who runs a good business and deserves recogition. And in some industries (particularly ‘boring’ industries), it can be even harder… So it’s always a pleasure when you work with a ‘link nirvana’ client. What is ‘link nirvana’? ‘Link nirvana’ is when a business/website gets links naturally, without even trying.

    State of Digitalin SEO- 22 readers -
  • Why we Need to Stop Marketing to our Friends and Actually Start Marketing

    19 April 2016 BY Steve Morgan Estimated reading time: 4 minutes, 27 seconds It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to me and dozens of other friends as a group message. I don’t have access to the message anymore (I ‘left’ the group pretty much straight away – you’ll see why in a se ...

    State of Digitalin Social Content- 12 readers -
  • Identifying your Best and Worst Clients with the Assessment Chart

    24 February 2016 BY Steve Morgan Estimated reading time: 10 minutes, 7 seconds Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things to all people… I recently conducted ...

    State of Digitalin Paid Search SEO- 20 readers -
  • SEO and Civil Law: Protecting Yourself from Unfortunate Client Disputes

    5 January 2016 BY Steve Morgan Estimated reading time: 22 minutes, 29 seconds While I’ve been very lucky during my self-employed/freelance career so far to work with some great clients, I had a dark cloud hanging over me during most of 2015, in the form of an old client who refused to pay me. The dispute got pretty nasty and in the end we had to fight it out in court.

    State of Digitalin SEO- 15 readers -
  • What Digital Marketers Want from an SEO Event in 2016

    To coincide with our list of digital events and conferences in 2016, I thought that I’d share a few insights into some research that I recently ran asking a small group of SEOs that I know what they would look for in an SEO event. My reason for asking? I have plans to run a small SEO event in Cardiff (where I’m based) and wanted to find out two things: 1) if there’s the demand ...

    State of Digitalin SEO- 16 readers -
  • How to Seek Out Content Ideas with Low SEO Competition

    Estimated reading time: 7 minutes, 12 seconds When I conduct keyword research for clients, a lot of focus is given to product/service keywords, a.k.a. ‘money’ keywords – i.e. the search terms that’ll likely convert visitors into enquiries and sales (e.g. “car insurance quote”). However another angle is to look at informational/content-driven keywords, such as ‘how to’ term ...

    State of Digitalin SEO Content Blogging How To's- 19 readers -
  • 5 Sneaky Site Migration Issues that Sometimes Get Overlooked

    Estimated reading time: 10 minutes, 23 seconds Fellow State of Digital blogger Briony Gunson recently wrote a great post that detailed the content and SEO side of site migrations, which is when a client redesigns their website and/or changes CMS systems, and you have to consider and plan for the various challenges around such a major change.

    State of Digital- 11 readers -
  • Getting Brand Links to Ecommerce Sites (and the Best Way to Do It)

    For Ecommerce business owners, one of my favourite link building tactic recommendations is the process of getting links from the websites of the brands that they sell. If they sell 50 brands, that’s potentially up to 50 links ready and waiting from each of their respective websites, who should really be linking to them if they have Where To Buy/Our Stockists sections.

    State of Digital- 15 readers -
  • How to Get Clients Invested, Passionate and Playing to their Strengths

    I’ll never forget the moment when I had that classic ‘epiphany’ moment… I had a meeting with a client: a freelancer working in the TV industry who had launched his own ecommerce side-project selling musical instruments as he drew nearer to retirement. In addition to having a general catch-up, I had compiled a list of link building tactics for him – some pretty general, but ...

    State of Digitalin SEO How To's- 14 readers -
  • Look Within: How Upfront Link Analysis Can Drive Link Building Strategy

    If you’ve been working in the SEO industry for any time at all, you’ll have most likely come across the practice of inbound link analysis: using tools such as Moz’s Open Site Explorer, Majestic and ahrefs on a client’s competitors’ websites in order to see where and how they’re getting links, which can therefore help to encourage and inspire your own client’s link building strategy.

    State of Digitalin SEO How To's- 17 readers -
  • Repurposing Unsuccessful HAROs

    I had one of those “I can’t believe I didn’t think of this earlier…” moments a few days ago, concerning HARO requests. Sometimes getting a comment out of a client (rather than ghost-writing one for them, which I’m personally not a fan of doing) for a HARO request – or another type of PR request – can be like getting blood out of a stone.

    State of Digitalin SEO- 10 readers -