Steve Olenski

  • Top mistakes new online retailers make

    Are you new to the wonderful world of e-commerce? Are you hoping to hit the ground running, turning your store into a great success overnight? Although you may have the best intentions, there’s no denying the fact that you’ll make mistakes from time to time. However, you should set the goal of avoiding the many errors that have plagued thousands of people before you.

    Steve Olenski/ Marketing Land- 26 readers -
  • Is interest targeting the future of marketing?

    Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible to narrow down your target audience even further based on their interests. This means that you would be able to get closer to those who would be most attracted to what you have to offer, and you would appeal to them on ...

    Steve Olenski/ Marketing Landin Social- 19 readers -
  • Top 10 payment processing companies in the world

    In the simplest terms, a payment processor is a company that handles transactions between two parties, such as a merchant and a customer. It accomplishes the payment by relaying the payment information, like a credit card, from the customer to the merchant’s preferred bank account. In most traditional transactions, payment processors involve the following parties: the custom ...

    Steve Olenski/ Marketing Land- 27 readers -
  • 7 steps to building your client list

    Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a friendly approach isn’t enough. After all, this isn’t just friendship.

    Steve Olenski/ Marketing Land- 18 readers -
  • Customer Service 101: Three things you can do today to win over your customers

    Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different things, especially if you consider recent statistics on the state of customer service. Here’s why you should care about customer service: A survey from Aspect found that 76 percent of consumers believe that service is the true measurement of h ...

    Steve Olenski/ Marketing Land- 25 readers -