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The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are familiar with the concept, and hence haven’t hopped on board yet.
Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible to narrow down your target audience even further based on their interests. This means that you would be able to get closer to those who would be most attracted to what you have to offer, and you would appeal to them on ...
Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting search traffic, links and social shares when all you have is product pages. But this is where content marketing comes in. It lets you go beyond simply promoting your products or services.
In the simplest terms, a payment processor is a company that handles transactions between two parties, such as a merchant and a customer. It accomplishes the payment by relaying the payment information, like a credit card, from the customer to the merchant’s preferred bank account. In most traditional transactions, payment processors involve the following parties: the custom ...
Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a friendly approach isn’t enough. After all, this isn’t just friendship.
Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different things, especially if you consider recent statistics on the state of customer service. Here’s why you should care about customer service: A survey from Aspect found that 76 percent of consumers believe that service is the true measurement of h ...
Almost all businesses today say they want to focus on customers’ needs and delight them with great offerings in order to make them buy. However, only a handful of businesses in each industry successfully manage to make customers buy their products. Most businesses just focus on selling their products.
Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests of your target audience.
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. However, this time and monetary investment could yield game-changing results for your company.
Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Gavin Cooper, the Marketing Director of Taconic Biosciences, a company that specializes in cr ...
Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise. You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace.
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. However, it can be done with some simple best practices and some strategic planning.
In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business’ products or services, while sales teams pitch customers directly. Inbound marketers are often seen as farmers, while their outbound counterparts in sales are seen as hunters.
Google Chrome extensions offer some great tools to help withdigital marketing. These extensions can do anything from speeding up youroutreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. (Note: This list was created in part by Margaret Hakobyan, CEO ofMoversCorp.) 1.
“When you put your heart and soul into your work, it can be very hard to let go.” – Richard Branson For most entrepreneurs and small business owners, there comes a point when they must answer a serious and deflating question: “When is it time to give up on my business?” When you take a closer look at your business, however, there may be a possibility that you don’t actually ...
As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends). But, is working from home all it’s cracked up to be? According to a meta-analysis of telecommuting research done at Penn State, the answer seems to be a resounding yes.
I often hear from business owners who feel they’re too busy running their business to spend time on marketing. This is valid — and to be honest, sometimes marketing is best left to the professionals. But a problem arises when you simply don’t have the budget to hire a full-time consultant or marketing person.
Let’s face it, our collective attention spans are either at zero or hovering right around it. Whether you’re in marketing, advertising or any industry for that matter, the world we live in does not exactly allow for much patience. We are all looking for shortcuts to get what we need to get done in a given day.
Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy. The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional con ...
According to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you are to have any hope of engaging your audience, your number one job is to create content that can command attention for longer than eight seconds. Easier said than done. Even harder: getting your audience to act on that content. In other words, to click.