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Marketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages. Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform.
The average reader of a brand’s long-form content doesn’t consume 42% of the pages. That’s one key takeaway from our recent B2B Content Engagement Benchmark Report at Docalytics. The findings surfaced from engagement data captured during 180,000 view sessions of more than 1,700 downloadable, long-form content resources like e-books, white papers, reports, and guides.