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Social listening has come a long way in a short time. We assess the year's big five opportunities for building and strengthening customer relationships and driving advocacy. Social listening’s growth and evolution have progressed quickly in recent years. The way we’re using the data is creating more opportunities in a marketing context than ever before.
Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions. Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers have a lot to learn before they can reliably win consumer trust.