steve smith

  • Visual-Merchandising Secrets for Better Content Engagement

    In 2008, Walmart announced an ambitious store-remodeling program called Project Impact. It sought to increase sales by (among other things) significantly changing how products were organized and displayed. The project was a spectacular flop – with losses in the billions – and Walmart eventually reversed its methods. Techniques of visual merchandising (i.e.

    Content Marketing Institutein Content- 8 readers -