Steve Toth

  • Does Google Read Text in Images? NEW Evidence Says Yes!

    At some point in every SEOs career, they’ve likely told a client they should not put text in images because Google can’t read them, but is this still the case? I have found conclusive evidence that Google does indeed use character recognition to scan images for text! Is it perfect? Can it read all types of text? No, but here’s the proof that Google is indeed doing this.

    Steve Toth/ Rise to the Topin Google- 15 readers -
  • How to Launch a Successful Corporate Blog

    Sections: SEO Considerations Search-Worthy Content Driving Traffic Conversion (advanced) Summary SEO Considerations I recommend not going too broad with your blog, keep articles on-topic and of course on-brand. Search engines will begin to categorize your blog, so it’s important that you send the right signals by staying focused on your themes.

    Steve Toth/ Rise to the Topin How To's- 19 readers -
  • What Should I Choose? SEO vs. PPC as a Career

    Full disclosure: I’m writing this as a someone who is intensely passionate about SEO; I enjoy it immensely and could never imagine doing anything else. That said, I am going to give you my 99% unbiased take to help you decide which career path is right for you: SEO or PPC (or search engine marketing, SEM, as it’s also referred to).

    Steve Toth/ Rise to the Topin Affiliate Paid Search SEO- 81 readers -
  • 11 Valuable Tips for Driving Local Customers to your Business

    Background There was a time in Google where you could search for Pizza and the results were the same and not specific to your locations. Since 2010 with the introduction of Google Places, Google began to show maps listings in local search results. In order to qualify for Google Places, businesses needed to sign up and verify their location through a postcard and PIN number verification.

    Steve Toth/ Rise to the Top- 2740 readers -
  • Boost Local SEO Rankings with Citations and More

    Google has placed a lot of emphasis on having correct name, address phone number citations on the web. A consistent Name, Address, Phone Number (otherwise known as NAP) helps ensure that you exist at the address Google thinks you exist at. There would be no worse user experience than someone typing an address into Google Maps and them sending you to a location that has moved or doesn’t exist.

    Steve Toth/ Rise to the Topin SEO- 25 readers -
  • 18 Clever Ways to Make your Website More Trustworthy

    I want you to ask yourself one simple question about your website: What do your visitors need to believe about you before they contact you? This simple question can spark a torrent of ideas to improve the trustworthiness of your website. Having a trustworthy website will lead to a higher conversion rate. In this blog I’m going to list 18 effective strategies for increasing your trust.

    Steve Toth/ Rise to the Top- 25 readers -
  • How People Will Search in 2016

    Marketers everywhere will watch closely as searcher behaviour evolved in 2016. I’m going to share a clip that demonstrates how people will search in the near future. It’s from the Netflix show Master of None. It shows us how the character Dev makes a decision on where to eat tacos in New York City. Before we get into this this amazing clip, here’s something else to think about.

    Steve Toth/ Rise to the Topin How To's- 25 readers -
  • Google Now Showing Clickable Links In Meta Descriptions

    In doing some research for a client, I came across the MOST INTERESTING META DESCRIPTION I’VE EVER SEEN! What made it so interesting? Well, it had a super useful link in it! Check out the meta description for the first organic result below, where it says “Jump to…” Still don’t see it? A link in a meta description! How cool is that?!?! Or should I say, “HOW COOL IS THAT, SEO NERDS?!?!” You.

    Steve Toth/ Rise to the Topin Google- 25 readers -
  • Help! I’m Stuck on Page 2 of Google Search Results!

    I think every SEO professional has been there: you’re Googling your money keyword only to find it perpetually stuck on page 2! According to Search Engine Watch, 92% of search traffic comes from page 1. So, it’s quite obvious to see how jumping from page 2 to page 1 can mean a lot more traffic! How to Get From Page 2 to Page 1 of Google Image Source Image Source Here’s my ...

    Steve Toth/ Rise to the Topin Paid Search Google- 35 readers -
  • How to Use Google Keyword Planner Without a Credit Card

    It all started with that tweet from Kathleen Garvin @KGarvSEO that really ticked me off! Not by anything that she said, but by what Google has done! .@adwords Is there any way to access Google Keyword Planner w/o setting up an AdWords campaign? #AdWords #AdWordsHelp — Kathleen Garvin (@KGarvSEO) September 9, 2015 As you can read in the tweet, Google has made it mandato ...

    Steve Toth/ Rise to the Topin Google How To's- 31 readers -
  • How to get Twitter Followers with No Following Back Using IFTTT

    This post will show you how to gain real Twitter followers without them following back using automated lists (though you might want to follow back some people if they are active and tweet good stuff). To do this, I’ll be using IFTTT (if this then that) it’s an amazing tool that connects different platforms to make them talk to each other and do new things.

    Steve Toth/ Rise to the Topin Social How To's- 27 readers -
  • How to Add a User in Google Webmaster Tools / Search Console

    As someone who works in SEO, it’s a request that is made to me on a weekly basis. So, I decided to write a blog including visuals that will show you how to add someone to Google Search Console (formerly Google Webmaster Tools). Google Webmaster Tools or now Google Search Console is an essential part of any SEO’s toolkit. It can give you insights into the health of your site and a whole lot more.

    Steve Toth/ Rise to the Topin Google How To's- 25 readers -
  • How to Monitor 100 Facebook Pages in 10 Minutes

    You may not have a hundred pages, but if you’re a social media manager, you likely have your fair share. If you’ve become an experienced social media manager, you’ve definitely got a system for Quality Assurance. You need good QA to ensure you have the right image and links, that you don’t have spelling and grammar mistakes, and of course, that you’re not posting to the wrong ...

    Steve Toth/ Rise to the Topin Social Paid Search How To's- 30 readers -
  • How to Choose a Quality SEO Company – 67 Questions to Ask!

    How to Choose a Quality SEO Company – 67 Questions to Ask! Before we begin, I’d just like to take a minute to apologize about all the frustration this information will cause some SEOs Like any smart business owner, you do your due diligence, but what happens when you’ve got to make a decision on something you know very little about? Lucky, you’ve found this blog, because I’m going to share wi.

    Steve Toth/ Rise to the Topin SEO How To's- 40 readers -
  • How I Became a Successful Social Media Manager

    Social Media Managers continue to be a hot commodity in the job market. I started my own career as a social media manager for an recording artist management company in 2009. Since then I’ve worked as a social media manager for 3 different agencies in Toronto. I’m now Director of Internet Marketing at TechWyse where I manage a growing social media team.

    Steve Toth/ Rise to the Topin Social Paid Search How To's- 36 readers -
  • An Inside look at TechWyse Internet Marketing

    Since 2001 TechWyse has grown a lot, including our organizational structure which has evolved to become more efficient. We find that we talk about this a lot to prospects, clients and even vendors. So I thought it would be a good idea to put this into a blog all on its own. If youre considering working with us, this should give you a pretty good overview of how we work.

    Steve Toth/ Rise to the Top- 24 readers -