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Full disclosure: I’m writing this as a someone who is intensely passionate about SEO; I enjoy it immensely and could never imagine doing anything else. That said, I am going to give you my 99% unbiased take to help you decide which career path is right for you: SEO or PPC (or search engine marketing, SEM, as it’s also referred to).
Background There was a time in Google where you could search for Pizza and the results were the same and not specific to your locations. Since 2010 with the introduction of Google Places, Google began to show maps listings in local search results. In order to qualify for Google Places, businesses needed to sign up and verify their location through a postcard and PIN number verification.
Google has placed a lot of emphasis on having correct name, address phone number citations on the web. A consistent Name, Address, Phone Number (otherwise known as NAP) helps ensure that you exist at the address Google thinks you exist at. There would be no worse user experience than someone typing an address into Google Maps and them sending you to a location that has moved or doesn’t exist.
I want you to ask yourself one simple question about your website: What do your visitors need to believe about you before they contact you? This simple question can spark a torrent of ideas to improve the trustworthiness of your website. Having a trustworthy website will lead to a higher conversion rate. In this blog I’m going to list 18 effective strategies for increasing your trust.
Marketers everywhere will watch closely as searcher behaviour evolved in 2016. I’m going to share a clip that demonstrates how people will search in the near future. It’s from the Netflix show Master of None. It shows us how the character Dev makes a decision on where to eat tacos in New York City. Before we get into this this amazing clip, here’s something else to think about.
In doing some research for a client, I came across the MOST INTERESTING META DESCRIPTION I’VE EVER SEEN! What made it so interesting? Well, it had a super useful link in it! Check out the meta description for the first organic result below, where it says “Jump to…” Still don’t see it? A link in a meta description! How cool is that?!?! Or should I say, “HOW COOL IS THAT, SEO NERDS?!?!” You.
I think every SEO professional has been there: you’re Googling your money keyword only to find it perpetually stuck on page 2! According to Search Engine Watch, 92% of search traffic comes from page 1. So, it’s quite obvious to see how jumping from page 2 to page 1 can mean a lot more traffic! How to Get From Page 2 to Page 1 of Google Image Source Image Source Here’s my ...
It all started with that tweet from Kathleen Garvin @KGarvSEO that really ticked me off! Not by anything that she said, but by what Google has done! .@adwords Is there any way to access Google Keyword Planner w/o setting up an AdWords campaign? #AdWords #AdWordsHelp — Kathleen Garvin (@KGarvSEO) September 9, 2015 As you can read in the tweet, Google has made it mandato ...
This post will show you how to gain real Twitter followers without them following back using automated lists (though you might want to follow back some people if they are active and tweet good stuff). To do this, I’ll be using IFTTT (if this then that) it’s an amazing tool that connects different platforms to make them talk to each other and do new things.
Facebook or should we say, “The Facebook,” was created by Mark Zuckerberg in February 2004. Initially created solely for college students attending specific schools, Facebook reached one million users in just 10 short months after its inception. Ten years later in 2015, Facebook has nearly 1.5 billion users! And this doesn’t include its other properties like WhatsApp, Instagram ...
As someone who works in SEO, it’s a request that is made to me on a weekly basis. So, I decided to write a blog including visuals that will show you how to add someone to Google Search Console (formerly Google Webmaster Tools). Google Webmaster Tools or now Google Search Console is an essential part of any SEO’s toolkit. It can give you insights into the health of your site and a whole lot more.
You may not have a hundred pages, but if you’re a social media manager, you likely have your fair share. If you’ve become an experienced social media manager, you’ve definitely got a system for Quality Assurance. You need good QA to ensure you have the right image and links, that you don’t have spelling and grammar mistakes, and of course, that you’re not posting to the wrong ...
How to Choose a Quality SEO Company – 67 Questions to Ask! Before we begin, I’d just like to take a minute to apologize about all the frustration this information will cause some SEOs Like any smart business owner, you do your due diligence, but what happens when you’ve got to make a decision on something you know very little about? Lucky, you’ve found this blog, because I’m going to share wi.
Social Media Managers continue to be a hot commodity in the job market. I started my own career as a social media manager for an recording artist management company in 2009. Since then I’ve worked as a social media manager for 3 different agencies in Toronto. I’m now Director of Internet Marketing at TechWyse where I manage a growing social media team.
Top 10 List of Social Media Sites for 2014. With Logos! It’s not uncommon for us to hear about new social networks every few months. In 2014 we saw snapchat take off and Ello surface as a non-advertising based model of Facebook. Here is a list of the top 10 most popular social media sites with over 100 million active users world-wide (YouTube was not included as a social network).
Since 2001 TechWyse has grown a lot, including our organizational structure which has evolved to become more efficient. We find that we talk about this a lot to prospects, clients and even vendors. So I thought it would be a good idea to put this into a blog all on its own. If youre considering working with us, this should give you a pretty good overview of how we work.
It’s a moment of anticipation for all bloggers. You’ve written your post, Tweeted it, Facebooked, LinkedIn, and Pinned it and you think: maybe it’s time to check out Google Analytics to see how many glorious people viewed my post! Then, silence, that blog you thought was going to do so well completely flopped! Let’s say you’re optimistic, and you decide to go back to your blog ...
There’s an interesting phenomena that’s taking place on Twitter and Wikipedia right now. It all started on July 12th 2014 when GitHub member Ed Summers (EdSu) developed his initial release: v0.0.1, a repository that tracks when Wikipedia entries are made by certain IP addresses, then publishing that information to Twitter! The most famous Twitter account that has spawned from ...
At TechWyse, we’re always working on useful new tools to make the life of internet marketers a little bit easier. This time we’re bringing you a quick and easy way to check your website for dummy text before it goes live. Quick note: last year we released the Facebook Image Checker that helped you predict whether your Facebook news feed ads would be approved or rejected due to text restrictions.
Dr. Robert Cialdini studied “influence professions” such as doctors, lawyers, teachers and police officers. More specifically he studied how they were trained to persuade and influence people. He discovered 6 universal principles of influence that applied to all professions. The tactics people use to influence others are virtually infinite, but they all boil down to these six ...